Google’s Dominance Bigger in for some Industries The Economic Times Business News.htm

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Could not find default endpoint element that references contract ‘TranslatorService.LanguageService’ in the ServiceModel client configuration section. This might be because no configuration file was found for your application, or because no endpoint element matching this contract could be found in the client element.

The content optimization platform Parse.ly has just released its first Authority Report, which was based off their extensive study of the aggregated traffic to its hundreds of clients.  The study, one of the largest of its kind, was conducted using traffic in July of 2013, and measured over five billion page views from over 160 million unique visitors.  The main focus of the study was to see where traffic was coming from for their clients.

While it would certainly be no surprise that Google contributes a huge amount of traffic to virtually every type of page, their influence is significantly higher for some types of sites, including major news pages.  Companies like Reuters, Dallas Morning News, Mashable and others which use the Parse.ly found that Google properties (including search, YouTube, gMail and others) sent well over 200 million page views, compared with the next largest source of traffic, Facebook, which sent under 75 million.

Bing & Yahoo, the so-called competition in the search market, drove only 13 million and 40 million page views respectively.  This is significantly lower than the 20+ percent of traffic which would be expected if the sources were evenly distributed based on search engine popularity.

Since this is the first report of its kind, it is unclear whether this is an area where Google is expanding their dominance, or if they have just always been particularly popular when it comes to news related searches.  Popular services like Google News also undoubtedly gave them a significant bump, given the fact that people using the news service will undoubtedly click through to see source articles on the major news sites.

Parse.ly will be releasing this report on a monthly basis, which will provide another excellent source of information for marketers who want to closely follow traffic patterns.  This type of information is extremely important, especially for those working in news related companies.

You can sign up to get this month’s authority report, and have future reports delivered to you by clicking HERE. 

Michael Levanduski is the assistant editor of Performance Markting Insider. He fell into the world of freelance writing several years ago quite by accident, but knew quickly that it would be something he loved from then on. He has been honing his craft ever since. In addition to writing about performance and internet marketing, Michael enjoys researching and writing on a wide range of different subjects ranging from dog training to current events and just about anything else you can imagine. Michael was born in Grand Rapids, MI where he still lives with his wife and three children.

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Could not find default endpoint element that references contract ‘TranslatorService.LanguageService’ in the ServiceModel client configuration section. This might be because no configuration file was found for your application, or because no endpoint element matching this contract could be found in the client element.

A study from Marin Software was recently released which found that Google’s Product Listing Ads (PLAs) are being used by more and more retailers.  In May of 2013, there were over 1 billion products being promoted in this program.  PLAs had been an affordable way for many companies to promote their products because the cost per click was significantly lower than for traditional text ads.  The study reported, however, that the gap has been closing, with the July year over year cost per click for these ads rose 53%.  The CPC for text ads rose only 10% during the same period.

The total click through rate on Product Listing Ads has also been steadily rising over the past 18 months with July of 2013 being the highest ever.  In fact, the CTR for PLAs have been higher than that of text ads since November of 2012, making them an excellent adverting option for marketers selling a wide range of products.  The fact that the CTR is higher, and the CPC is lower will undoubtedly continue to attract marketers, though if the trends continue, the supply and demand will force the price up over the next 12 months.

The report went on to make some recommendations to marketers for the 2013 holiday season, when significantly more money will be spent on these advertisements than during other times of the year.  The following recommendations should help marketers to get the best results for their investment:

Be as Granular as Possible – Market using the product ID or SKU number to make sure that the best product possible is served.Optimize Bids on Product-Level Performance – Avoid setting bid prices broadly, which can reduce the overall return on investment dramatically.Use Filters & Negative Keywords – Removing low margin or poorly performing products using filters and negative keywords for the PLA campaigns can save significantly, allowing the budget to be focused on more profitable product lines.Group Similar Products – By grouping similar products together, customers can better evaluate, and will still likely purchase one of the products displayed

As the holiday season quickly approaches, marketers should already be creating all their text and product listing ad campaigns so they are ready.  Even performing some testing at this early stage can help dramatically improve the return on investment when the heavy marketing begins in late October or Early November.

You can see the full report from Marin Software HERE. 

Michael Levanduski is the assistant editor of Performance Markting Insider. He fell into the world of freelance writing several years ago quite by accident, but knew quickly that it would be something he loved from then on. He has been honing his craft ever since. In addition to writing about performance and internet marketing, Michael enjoys researching and writing on a wide range of different subjects ranging from dog training to current events and just about anything else you can imagine. Michael was born in Grand Rapids, MI where he still lives with his wife and three children.