US
PERFORMANCE
Making Display Advertising Perform Like Search
FULL CONTROL
Preserve Your Brand, User Experience and Data Integrity
Focus on Your Core Business
It’s easy to get lost in display advertising’s sea of acronyms. But why risk wasting time and effort, trying to master it? Instead, Criteo believes in advertising that’s simple to understand and execute. Our end-to-end solution is elegant, sophisticated and best-in-class – the genius is in how easy it is to manage. After all, it’s our job to let you focus on your core business.
Search-Like Management
Criteo’s Performance Optimization Platform (CPOP) brings self-service functionalities which enable you to monitor and adjust your campaigns in real-time at different levels. The platform allows you to enhance CPC bids by product category (based on your internal margins and goals) and by user intent segment (based on user engagement level).
“All marketing activity at Coast exists within a strategic cycle of test, refine, optimise that is measured against a strict KPI criteria using an RFM matrix by customer/ visitor segment.”
Jason Nelson
Head of Ecommerce and Marketing at Coast
A Full End-to-End Advertising Solution
Our end-to-end comprehensive platform offers clients the targeting tools they need to reach valuable buying audiences.
“Personalized retargeting simply makes sense; not only can we find the consumers who visited our site, but serve them custom ads for the products most relevant to their interests.”
Yann Tanini
VP E-Commerce at Redcats USA
Creative and Audience-Buying Included
Criteo offers a real ROI behind our CPC model - with no cost for creative and no risk on media and audience buying or planning. While Criteo buys the most qualified audiences on a CPM basis, you only pay for clicks (PPC) that drive engagement on your website. On the creative side, our studio offers you customized banners, fully in line with your branding guidelines.
“It’s more engaging, easier to budget for and is a great source of acquisition for us. It’ll be a big part of our global strategy.”
Rav Dhaliwal
Multi-Channel Marketing Manager at New Look
- PRESS RELEASECriteo Appoints Mobile Pioneer Jason Morse to Lead Mobile Product
- PRESS RELEASECriteo Hires New Chief Revenue Officer
- NEWSYahoo! JAPAN and Criteo form landmark online advertising strategic partnership.
- NEWSCriteo ranked as one of the Best Places to Work in NYC by Crain's !
- PRESS RELEASECriteo completes €30 million Series D led by SoftBank Capital
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