Words can do to a subscriber growth rates: one organization search

Second chance animal rescue Association (SCAR) has been running a successful email marketing campaign for a while now. Subscribers are coming steadily and are looking for a good open rate everyone happy seems to be working.

But here we've been some areas of their campaign and the team that can enhance the change specifically pointed out the sign up process, and they have brought a significant increase in subscriber growth.

Get a lot of subscribers, as it can be? You have to understand your email registration process is easy to ask for others to see? Simple changes could bring more growth. A common mistake that they had in their email page to learn how you can be fixed to a login.

This is what it looked like before we change proposal scars signup page:

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First, the good:we all describe their monthly e-newsletter, and even their televised archive link to happy to see the scars to set expectations.

Now, the bad: we found a bit confusing newsletter description text. It is the first e-newsletter delivered to your email after you throw a sentence talks about the member newsletter.

We originally read it, we were confused as to how often a newsletter sent to members newsletters and e-newsletters, what a difference.

After implementing our suggestions page is here: join the scars

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Changed: clearly now in the member newsletter. differentiate e-newsletter Option is what visitors and it is easy to figure out a way to get what you want.

After one month, the new representation of the month was a live opt-in rates were compared to the month before making any changes. Change month has brought increased 46% subscribers. Scars staff suggestions, thank you very much and we were happy to bring positive results, such as our offer.

Their wording and change the page easier to understand a little bit more visitors convert at the Subscriber, the scars.

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