SearchCap: The Day In Search, April 10, 2013

Apr 10, 2013 at 5:01pm ET by Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

Bing Ads Says Product Ads Are Coming This Summer (U.S. Only)

Today Bing Ads announced on its Developer blog that they plan to roll out Product Ads in the U.S. sometime early this summer. The ad unit follows AdWords Product Listing Ads format with thumbnail image, merchant information, price and optional promotional text included in the ad. Bing says they are testing the Product Ads format [...]

Google’s Matt Cutts: Don’t Be The Sucker That Buys The Spammy Domain

Matt Cutts, Google’s head of search spam, posted a video answer to the question “Can I buy a domain that used to have spam on it and still rank?” Matt explains that there can be two penalties here, one on the manual side and one on the algorithmic side. If this was a manual penalty, [...]

Live @ SMX London: Facebook’s New Graph Search & Its Marketing Implications

In January, Facebook unveiled its first major move into the search space: Facebook Graph Search. Graph Search is not just another index of the Web, however. Rather, it’s powered by what people are liking and sharing, leading to vastly different results than you’d see on Google. And while it’s not currently a direct threat to [...]

Unstructured Data: Turning Chaos Into Performance

As advertisers, we’re bombarded daily with new ways to work with our data, many of which promise to streamline and maximize our efforts. Yet, while all of the tools and possibilities for digital advertising can lend significant potency to our marketing strategies, they can also result in frenetic chaos. Advertisers need to find ways to [...]

Search Takes On Even Greater Role In Foursquare 6.0

This morning, Foursquare is rolling out version 6.0 of its app. It puts a new search box “front and center” at the top of the screen to emphasize the local search capabilities of the app. It also adds or enhances other features to make it easier to find places and things to do. The company [...]

Report: Tablets Yield 15% Lower RPC Than PCs; (Another) Rebuttal To AdWords Tablet/PC Combo

The proliferation of tablet devices has begun to lower the value of the tablet segment overall for paid search marketers, even as competition heats up. That’s according to the Q1 Digital Marketing Report by RKG, which finds that tablets generated 15% lower revenue per click than traditional computers. Revenue Per Click by Device Type vs [...]

Google Adds A New Webmaster Annotation For Multilingual & Multinational Sites

Google’s Pierre Far, Webmaster Trends Analyst, announced on the Google Webmaster Central blog a new annotation designed to help communicate redirects and languages to Google for multilingual and multinational web sites. The annotation is designed to work with homepages of multinational and multilingual sites that are configured to point users to localized pages, either via [...]

Google Adds Non-Profit Details To Knowledge Graph

Google announced on Google+ that the Knowledge Graph now supports searches for non-profit organizations. Now, when you search for some non-profits by name on Google, Google will show on the right hand side, in the Knowledge graph box the nonprofit’s financials, cause, assets, tax ID, tax code, recent Google+ posts and more. This seems to [...]

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SEO & SEM

20 Questions to Ask Before You Hire an SEO Agency in Post Panda/Penguin Era, Search Engine JournalDo Not Ignore Google Webmaster Tools Notifications, Search Engine RoundtableExperiment-Driven Web Publishing, SEO BookHow the Google Panda Algorithm Works, SEO TheoryThe Total Guide To Product Listing Ads, PPC HeroBing Ads March Release: New Reporting Tools and International Support, Bing Ads BlogNew feature: Site Performance, raventools.comRelevance and Trust is the NEW SEO, Search News CentralTread Carefully If You Hear Any Of These From An SEO Agency, Search Engine JournalWhat if Author Rank Never Happens?, CopybloggerWhy Your Keyword Strategy Is Incomplete Without User Intent, HubSpotRelated Topics: SearchCap

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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