SearchCap: the day in search, April 9, 2013

Apr 9, 2013 at 5: 01 pm ET by Barry Schwartz

Below is what happened in search today, as reported on search engine land and from other places across the Web.

Date: 22 July begins metamorphosis enhanced campaigns

Paid search management: mark your calendars. Buried towards the bottom of today's announcement the mobile ad group-level bids become available enhanced campaigns is this: we will automatically upgrade all AdWords campaigns and enhanced campaigns, starting on July 22, 2013. The post, product group manager, Narasimhan from chowrasta, has no additional information on the [...]

Mobile Ad group-level bids are enhanced campaigns

Google announced today that mobile ad group-level bids reach enhanced campaigns. Additional functionality will be available to all advertisers in May. This is a fairly significant change. Now you can set up a mobile campaign-level proposals only enhanced campaigns. It is not clear whether this change is in response to [...]

Public relations for SEO: how to target journalists

A few years ago I launched a site called FindHow, and gave us a full-court press in terms of public relations. This series of articles, I am running through all the practices we leveraged. In the first part of public relations for SEO: a complete guide, we talked about how to convince reporters that your theme [...]

Public relations for SEO: a complete guide

This is the first three-part article on public relations for SEO. Let me start by saying that a press release written, properly leveraged, could cause the word of mouth, paraphrasing his release papers, at a minimum, at least a few backlinks. However, a press release alone will receive much less exposure than one [...]

Public relations for SEO: how to pitch reporters

A few years ago I launched a site called FindHow, and gave us a full-court press in terms of public relations. This series of articles, I am running through all the practices we leveraged. Part 1, part 2, we talked about how to convince journalists that your subject is newsworthy, the elements of [...]

The dark side of the Web: a search engine find unsecured routers, servers & much more

Developed by John Matherly, Shodan is a search engine designed to help users locate specific pieces of software, determine which applications are most popular, to identify the anonymous FTP servers or researching new vulnerabilities, what hosts they might infect. He also serves as a window into millions of unsecured Internet connections. In accordance with article [...]

EU leans toward "tagging" to resolve antitrust claims against Google

Those hoping for an aggressive or regulatory changes via Google searches its business in Europe is likely to be disappointed. New interview with competition Commissioner Joaquin Almunia, EU hints at settlement proposals, now being considered Google's antitrust case. They sure seem to be a lot of what went [...]

How to find value in social campaigns & similar

Rapid growth of social media, search engines are now investing significant amounts of time into colors how to discovery content work on the Web. Recent projects such as searching Facebook graph and growth and adoption of Google relationship developing between the + search engines and social media. Search engines are increasingly [...]

How your local market site sold my search keyword gold

The phrase seems humble gets more attention these days. Last month, I spoke at SMX West, co-data optimization, then the international search Summit has ended with the global keyword research and management. Based on the recently released survey 2013 search marketer than BrightEdge, looks like any generic search [...]

How Google denied the links you can remove penalties

You can using the Google link to deny the help tool remove penalties? Yes, the company says. But when it comes to manual penalties, disavowing links alone are not enough. With algorithmic, penalties may apply time delay involved. Later, more about how they work methods. Over the last few days, I had already encountered some cases where people [...]

Live @ SMX advanced: periodic table of SEO ranking factors, 2013 Edition

Many people think of the periodic table as a basic organizational map elements. It is also much more powerful than that. By definition, the periodic table incorporates the recurring trends, allowing you to make connections and draw relationships that may not be obvious at first glance. It can also be used as a [...]

SMX London Developer: Jim Sterne on being "a magician" insight

As a search marketer, you probably wear many hats, juggling different roles at a competitive manlist to campaign strategist, tactician and your boss or client reporting, and convince them that your work is wonderful, profitable, more deserving of support and resources. During the speech, a professional explainer "SMX", founder of [...]

Portal features & applications

Business issues

Local search & maps

Link building

Search

SEM industry

SEO SEM &

5 common mistakes with rel = canonical, official Google Webmaster Central blog "big data is going to replace the majority of marketers" www.stateofsearch.com10 key tips to be included on stateofsearch. technical SEO audit comA – for Non-techies, my life ... Head of SEO friendly reminder EconsultancyA: SEO can help your sales team's use, JournalAd search engine group mobile bet matches available soon improved campaigns, within the quality score AdWordsBetter = better results?, vertical MeasuresGoogle you don't make people guess on your E-Commerce, your product pages – PortentEnhance slow forgetting 404 pages in webmaster tools, search engine RoundtableHow do you know if your data is Accurate? A case study using a search, CTRL SEOmozIf my Web host ratings, there is a lot of spammy, clients can affect the ranking of my site?, YouTubePPC back to basics: editing ad groups and ads, Bing BlogSeven SEO tools to improve the efficiency of your online PR, econsultancy auction insights. comUse Google to find your competitors ' mistakes, PPC Hero

Video, music, & image search

Other items

Related topics: SearchCap

About the author: Barry Schwartz is search engine land News Editor, owner of RustyBrick, a Web consulting company based in New York. He also runs a search engine Roundtable, a very popular search advanced topics blog of Sam. Barry's personal blog named cartoon Barry, he can be followed on Twitter here. For more background information about Barry, see his complete bio here. See more articles by Barry Schwartz

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