Getting started with AdSense

AdSense is a very important factor in the rapid spread of it as soon as possible to get the ads on their site makes it very easy for a Publisher.

Only takes a couple of minutes to integrate AdSense into your website and one or more nicely integrated AdSense ads, you can be on your way with.

The first thing you should do is go to http://www.google.com/adsense and apply or use the log to an existing account and password. The following is a list of Google AdSense in order to proceed you must agree to the terms and conditions that are presented page.

Report page AdSense ads, and you can get a detailed status is displayed. This ensures that your site's content and to maximize your AdSense earnings can improve the layout.

Also in the top of the page, your page in order to have an adsense banner on your website, you will need to paste the code that can generate the links in the settings section.

Use the text search box (ads), or you can use AdSense referrals. Users browsing your site depending on how to choose from among these options.

Finally, the accounts, paying taxes can set the details of the information regarding the "my account" tab.

If you want to add text ads on your site back to "AdSense Setup" tab and click "AdSense for content" link. Cookies are enabled in your browser.

Ad units and link units can make a choice between. The former contains the most detailed text and images with a description of each unit contains about a specific site for links to specific types of the latter.

Of course, it's a bit before deciding which type you'll probably have to experiment for a while, you will need to use so that you both know is hard.

In addition, the unit on the right side of your page, you can see an example of the shape. However, you can use only one of the three ad units and link units in any given page. This is believed to be a step for Google and quality management.

The next step is to add the type and choose a color. By default, offering some of its own time, or if you do not have the technology to make one, you can choose any color palette choose google. On an ongoing basis, for example through the assistance of a palette, you can see the shape of it. The most suitable in terms of appearance and profits look, feel, and content of the website are subject to change.

However, there is limited choice of advertising type 11. Which is the best fit for your site so that you can decide these in action, go to the page where you can see all of the "type" of advertising links. However, sometimes the most intrusive, does not work well again this website from your website.

After you have completed your customizations, at the bottom of the page and click on "continue".

You now have a section with the title "AdSense for content". Click anywhere in the text and display the JavaScript is running AdSense and needed to get it. This will automatically select the text in the box.

Then copy it and paste it into your page. If you are using a dynamic page and every page of your website gets displayed on the code is pasted within the template, so that it should be. Some advertisers chose not to appear on every page, AdSense, and understandable. An example of this would be the AdSense, conditions, and would probably be considered inevitably inadequate legal resources are also on the conditions provided by the company.

What is left for you to do the following (provided you already have) and get the content on your page. Google AdSense crawlers will quickly show the ads relevant to the content of your site, make sure you visit the site.

And it is all done. A simple page for this should be a matter of a few minutes, in fact is precisely what makes AdSense too many choices. Fast, but mass appeal is also the highest. Being the most popular with advertisers and publishers to see both AdSense and AdWords nature as their first choice.

Getting defensive and Madden trailer 25.

By Mike Suszek 5/19/2013 10:30.

Discusses tactics to tackle the NFL's San Francisco 49ers linebacker Navorro Bowman player shows video Madden 25 defenses Sizzle Reel. View the changes under the hood of including additional heat seeker and game unlimited engine improvement initiatives.
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Weigh in: Are you getting the flu vaccine? - CNN International

AppId is over the quota
AppId is over the quota
The flu has been reported in 47 statesAlthough the spread of the flu has slowed down, widespread activity is still reportedWill you be getting vaccinated? Tell us about it.

(CNN) -- With the threat of the flu spreading across 47 states, every cough or sneeze within hearing range echoes like a warning shot and feels like a threat.

It's not uncommon to see people leave the room, try to shield their faces, wash their hands or even stay home to avoid catching the flu.

Although the CDC believes that the spread of the flu has slowed in some areas, numerous states are still reporting high levels of symptoms and activity.

Because flu season is so unpredictable, officials won't know for another week or two if the outbreak has peaked.

Here on CNN.com, we've reported what to do if you have the flu, discussed the effectiveness of the vaccine, answered your top questions, addressed top flu vaccine myths and 3 things we still don't know about influenza, provided tips for avoiding the flu, offered ways to protect your children and how to protect others from your coughing or sneezing.

Did you get vaccinated? Tell us why, or why not, in the comments below.

January 11, 2013 -- Updated 1834 GMT (0234 HKT) An early and severe start to the flu season has many health experts concerned. Here are your top 10 questions, answered. Influenza activity is spreading, creating a moderately severe flu season in the U.S. Send us photos of your flu survival kits. January 11, 2013 -- Updated 2227 GMT (0627 HKT) We can track flu outbreaks down to the county and determine much about an outbreak's severity and how the virus is spreading. But there's still much that's unknown about influenza.January 11, 2013 -- Updated 1838 GMT (0238 HKT) Parents of young children who get the flu may have a hard time finding an antiviral drug to help treat them. January 11, 2013 -- Updated 1936 GMT (0336 HKT) Misunderstandings and questions about the flu vaccine can confuse people trying to decide whether to get one. Here are common misconceptions and questions.January 11, 2013 -- Updated 1504 GMT (2304 HKT) You feel worse by the hour. Your joints ache, your head feels heavy, you can't stop coughing, you're freezing even as your temperature keeps climbing, your stomach is upset, even your eyes hurt. January 11, 2013 -- Updated 2133 GMT (0533 HKT) With so much flu activity, it's important to protect everyone around you if you feel like you are getting sick. Here are some tips from the Centers for Disease Control and Prevention.January 11, 2013 -- Updated 1014 GMT (1814 HKT) How will you know if the flu has crossed the line to become deadly? CNN's Elizabeth Cohen has the story.January 11, 2013 -- Updated 2128 GMT (0528 HKT) So you got a flu vaccine this season, and you've been reading about the flu epidemic. You might be wondering: Will the vaccine keep me healthy?January 11, 2013 -- Updated 1020 GMT (1820 HKT) Carl Azuz talks to CNN's Dr. Sanjay Gupta about how to prevent the flu.January 11, 2013 -- Updated 1044 GMT (1844 HKT) During the past few months, I have gently suggested to my patients that they receive the flu vaccine. Many said yes, but some declined. January 9, 2013 -- Updated 2259 GMT (0659 HKT) What do you need to know when it comes to flu germs? CNN's Lisa Sylvester reports.January 11, 2013 -- Updated 1531 GMT (2331 HKT) If you go to a doctor's office or hospital any time soon, you may encounter an uncommonly long wait.. This year's flu season started earlier, and health officials say it is more widespread and more severe than usual.January 11, 2013 -- Updated 1248 GMT (2048 HKT) The common flu rarely kills the young and healthy, but the Schwolert family knows it can. Today's five most popular stories

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We’re Getting Out the Latino Vote!

AppId is over the quota
AppId is over the quota

May 23 2012

Latinos have been some of the hardest hit by the foreclosure crisis and have suffered a massive loss of wealth because of it.  The U.S. Department of Agriculture wants to make already tough working conditions even tougher and more dangerous for poultry workers, many of whom are Latino.  Our education system is not serving our kids well enough.  Members of Congress are comparing immigrants to dogs while they do nothing to fix our terribly broken immigration system.  Voter suppression laws are popping up in heavily Hispanic states like Florida and Texas.  Arizona Sheriff Joe Arpaio is being sued by the Department of Justice for civil rights violations against Latinos in his county.  And Alabama has just passed a revised, yet still harsh anti-immigrant racial profiling law.

If you’re a Latino in America, the future appears to be a grim one, but being the resilient and optimistic people that we are, it’s important to remember that we have the power to do something about it.  We have the power of the vote.  And with 500,000 Latinos turning 18 every year for the next 20 years, those votes have awesome potential to translate into power.

At NCLR, we’re doing our part to get as many Latinos registered as we can through our Mobilize to Vote campaign, and we just celebrated our first milestone:  registering 20,000 new voters for the 2012 election!

Registration is crucial, and meaningful outreach matters for the youthful Latino community.  “There is no substitute for one-on-one contact, which helps demystify and facilitate the voter registration process, and that is the cornerstone of our campaign,” said Clarissa Martínez-De-Castro, Director of Immigration and Civic Engagement for NCLR.

We’ve only gotten started.  You can expect many more milestones to be reached as we ramp up our voter registration effort in the lead-up to the general election in November.

If we’re going to wield our buying, voting, and political power, however, we’re going to need to band together as a community and get everyone we know to register.  It’s the only way we can move forward.  So, join us in celebrating this achievement and then get back out there to help us spread the word!

And, if you haven’t registered yet, we have only one question:  what are you waiting for?! Visit our Mobilize to Vote website or find us on Facebook or Twitter for all the info you need to get registered.

Issues: Mobilize to Vote, National Campaigns, Latino Voter Participation, Voter Education Materials
Geography:California, Far West, Midwest, Northeast, Southeast, Texas

View the original article here

We’re Getting Out the Latino Vote!

AppId is over the quota
AppId is over the quota

May 23 2012

Latinos have been some of the hardest hit by the foreclosure crisis and have suffered a massive loss of wealth because of it.  The U.S. Department of Agriculture wants to make already tough working conditions even tougher and more dangerous for poultry workers, many of whom are Latino.  Our education system is not serving our kids well enough.  Members of Congress are comparing immigrants to dogs while they do nothing to fix our terribly broken immigration system.  Voter suppression laws are popping up in heavily Hispanic states like Florida and Texas.  Arizona Sheriff Joe Arpaio is being sued by the Department of Justice for civil rights violations against Latinos in his county.  And Alabama has just passed a revised, yet still harsh anti-immigrant racial profiling law.

If you’re a Latino in America, the future appears to be a grim one, but being the resilient and optimistic people that we are, it’s important to remember that we have the power to do something about it.  We have the power of the vote.  And with 500,000 Latinos turning 18 every year for the next 20 years, those votes have awesome potential to translate into power.

At NCLR, we’re doing our part to get as many Latinos registered as we can through our Mobilize to Vote campaign, and we just celebrated our first milestone:  registering 20,000 new voters for the 2012 election!

Registration is crucial, and meaningful outreach matters for the youthful Latino community.  “There is no substitute for one-on-one contact, which helps demystify and facilitate the voter registration process, and that is the cornerstone of our campaign,” said Clarissa Martínez-De-Castro, Director of Immigration and Civic Engagement for NCLR.

We’ve only gotten started.  You can expect many more milestones to be reached as we ramp up our voter registration effort in the lead-up to the general election in November.

If we’re going to wield our buying, voting, and political power, however, we’re going to need to band together as a community and get everyone we know to register.  It’s the only way we can move forward.  So, join us in celebrating this achievement and then get back out there to help us spread the word!

And, if you haven’t registered yet, we have only one question:  what are you waiting for?! Visit our Mobilize to Vote website or find us on Facebook or Twitter for all the info you need to get registered.

Issues: Mobilize to Vote, National Campaigns, Latino Voter Participation, Voter Education Materials
Geography:California, Far West, Midwest, Northeast, Southeast, Texas

View the original article here

Medical Travel - 3 Simple Steps to Getting Quality Orthopedic Care

With healthcare costs skyrocketing, more and more Americans - both insured and uninsured - are looking for quality care outside of the U.S. State-of-the-art hospitals abroad offer the latest cutting-edge procedures performed in the U.S. including orthopedic procedures such as knee or hip replacement surgery. International hospitals also offer U.S. patients the benefit of providing procedures not yet available in the U.S., such as and lumbar dynamic stabilization procedure for the spine, a non-invasive alternative to the common, more drastic and less effective spinal fusion.

Before trusting one's health to hospitals or hip replacement surgeons abroad or locally, it's a wise idea to research all options and ensure the care provided meets the highest standards of medical treatment available.

Following three steps will help ensure that medical travelers receive the best care when shopping for quality orthopedic care away from home.

Step One: Ask for a Quote

Even when placing priority on quality medical care abroad, it is still important to plan both treatment and travel within a budget. Experienced professionals can provide a quote that is customized to the medical traveler's unique needs.

There are a number of reputable medical travel agencies for medical travelers to choose from, however, more and more international hospitals are beginning to offer medical travel coordination services so that the patient and insurance company can address all issues and questions related to the procedure with 'one stop shopping'. Hospitals providing medical travel services will package the surgeon's fees, anesthesia and other hospital fees, hospital stay, lab tests into quote, adding hotel and airline separately so the patient enjoys full transparency of the breakdown of the costs. After narrowing the selection of hospitals, the next step is to provide one's medical history and records for the most accurate quote. Some hip replacement surgeons may require a consultation, depending on the complexity of the individual's needs, but should arrange these consultations for free.

This first step will provide a clear expectation of what the surgery and hospital care will cost, with no unpleasant surprises. That's why it's smart to have a full team of trustworthy professionals looking out for the medical traveler's best interests, and delivering peace of mind.

Step Two: Medical Travel Coordination

The first step in planning for medical travel is deciding on one of the hip replacement surgeons and having a phone consultation with the surgeon. A full discussion of your case should occur, including information about the prostethetics, the length of the procedure, pre-surgery instructions and full detailing of what to expect during the recovery period. After the surgeon has reviewed one's medical records and approved the medical traveler for surgery, the next step is to meet with a travel coordinator who will simplify the tedious tasks of arranging travel, lodging, and any other additional costs or accommodations needed during travel.

The travel coordinator should provide an itinerary that includes a detailed schedule, travel information, important contact numbers, and other pertinent details. All transportation should be arranged upon arrival, so treatment can begin as soon as possible. Reputable companies arrange the travel itineraries for all travelling companions, as well.

Step Three: Surgery and Quality After Care

In some cases, hip replacement surgeons may require a follow-up consultation before the medical traveler is released to travel home. If that's the case, the medical travel company should have access to low prices on hotel rooms close to the hospital where the traveler can stay in the interim.

Following hip replacement surgery, a surgeon will recommend using compression stockings to prevent blood clots. This requires special attention when the individual is returning home. Special arrangements may need to be made for the travel post surgery, another overwhelming task made easier when working with a dedicated and professional medical travel hospital or agency.

The difference is quite simple: when trusting one's health to a hip replacement surgeon, there is a lot of stress and emotion involved. It is often difficult and to choose a quality hip replacement surgeon in a foreign country while also trying to plan the travel details.

However, a good company will prioritize the unique needs of a medical traveler before, during, and after surgery. Professionals work on the individual's behalf, taking into consideration specific medical needs, to find the best hip replacement surgeon, arrange consultations and medical procedures, as well as providing quotes of cost for medical travel and even making arrangements for a less stressful experience.

Medical Travel - 3 Simple Steps to Getting Quality Orthopedic Care

With healthcare costs skyrocketing, more and more Americans - both insured and uninsured - are looking for quality care outside of the U.S. State-of-the-art hospitals abroad offer the latest cutting-edge procedures performed in the U.S. including orthopedic procedures such as knee or hip replacement surgery. International hospitals also offer U.S. patients the benefit of providing procedures not yet available in the U.S., such as and lumbar dynamic stabilization procedure for the spine, a non-invasive alternative to the common, more drastic and less effective spinal fusion.
Before trusting one's health to hospitals or hip replacement surgeons abroad or locally, it's a wise idea to research all options and ensure the care provided meets the highest standards of medical treatment available.
Following three steps will help ensure that medical travelers receive the best care when shopping for quality orthopedic care away from home.
Step One: Ask for a Quote
Even when placing priority on quality medical care abroad, it is still important to plan both treatment and travel within a budget. Experienced professionals can provide a quote that is customized to the medical traveler's unique needs.
There are a number of reputable medical travel agencies for medical travelers to choose from, however, more and more international hospitals are beginning to offer medical travel coordination services so that the patient and insurance company can address all issues and questions related to the procedure with 'one stop shopping'. Hospitals providing medical travel services will package the surgeon's fees, anesthesia and other hospital fees, hospital stay, lab tests into quote, adding hotel and airline separately so the patient enjoys full transparency of the breakdown of the costs. After narrowing the selection of hospitals, the next step is to provide one's medical history and records for the most accurate quote. Some hip replacement surgeons may require a consultation, depending on the complexity of the individual's needs, but should arrange these consultations for free.
This first step will provide a clear expectation of what the surgery and hospital care will cost, with no unpleasant surprises. That's why it's smart to have a full team of trustworthy professionals looking out for the medical traveler's best interests, and delivering peace of mind.
Step Two: Medical Travel Coordination
The first step in planning for medical travel is deciding on one of the hip replacement surgeons and having a phone consultation with the surgeon. A full discussion of your case should occur, including information about the prostethetics, the length of the procedure, pre-surgery instructions and full detailing of what to expect during the recovery period. After the surgeon has reviewed one's medical records and approved the medical traveler for surgery, the next step is to meet with a travel coordinator who will simplify the tedious tasks of arranging travel, lodging, and any other additional costs or accommodations needed during travel.
The travel coordinator should provide an itinerary that includes a detailed schedule, travel information, important contact numbers, and other pertinent details. All transportation should be arranged upon arrival, so treatment can begin as soon as possible. Reputable companies arrange the travel itineraries for all travelling companions, as well.
Step Three: Surgery and Quality After Care
In some cases, hip replacement surgeons may require a follow-up consultation before the medical traveler is released to travel home. If that's the case, the medical travel company should have access to low prices on hotel rooms close to the hospital where the traveler can stay in the interim.
Following hip replacement surgery, a surgeon will recommend using compression stockings to prevent blood clots. This requires special attention when the individual is returning home. Special arrangements may need to be made for the travel post surgery, another overwhelming task made easier when working with a dedicated and professional medical travel hospital or agency.
The difference is quite simple: when trusting one's health to a hip replacement surgeon, there is a lot of stress and emotion involved. It is often difficult and to choose a quality hip replacement surgeon in a foreign country while also trying to plan the travel details.
However, a good company will prioritize the unique needs of a medical traveler before, during, and after surgery. Professionals work on the individual's behalf, taking into consideration specific medical needs, to find the best hip replacement surgeon, arrange consultations and medical procedures, as well as providing quotes of cost for medical travel and even making arrangements for a less stressful experience.

Political news-why news is getting popular

Now, can imagine living in a stone without any information, get the latest breaking news. Today, there are various sources of information and facts. Now you can easily get in touch with the world of entertainment, sports, political and other online information. The Internet has made our lives easier, has become a world-wide global village. Know what's going on in the world is a natural phenomenon, technology has allowed us to get the latest full knowledge of the number of seconds only. The Internet has revolutionized the conventional method of news and Telecom.http://www.BBC.com
Now, all the leading news channels such as CNN, BBC, CNBC, Fox has their own Web sites. With the current news is considered the most significant aspect of modern life. In the past, resources are used most often for accurate information were television, magazines, newspaper. However, online, appeared as the most popular source of political news. You can get accurate news, any exact channel lead. In addition, you will receive the latest news and information about politics, economics, entertainment and health news. All these news are available in just one place, only a few clicks away.
There is a huge variety of new channels that offer full coverage and information for each major event. You can get a lot of information about each event anywhere around the world. There is a range of different news channels provide full coverage and information for each major event. You can get a lot of information about each event anywhere around the world. Currently people all over the world want to stay in touch with the latest breaking news and political. However, there are many Web sites that provide false information. It is better to avoid these channels like news often get bad newshttp://www.CNN .com

Getting free traffic from Google News

Google News
You do not need to be a freelance News CNN or BBC to get more traffic from Google News. Google, as I'm aware, only keeps news articles for 30 days.
How to use
Use the search bar at the top of the page, start by typing the site:-then you will need to enter keywords to search the contents of the site. Then you see how many Google sites approved within the time related to your keywords. The lower the response, less popular is this keyword. For example, if you wanted to look at the search engine industry over the last 30 days, googleadesnse.comyou must type the site: you will see a huge number not seroundtable.com pages come up.
The owner of these pages have suggested their site to Google is good news, if you think your site also has good news, not included under your keyword search, you can send it to Google for their approval. If your site is approved by Google being newsworthy, I get a lot of movement by visiting Google news people.
If you want to send the confirmation page, scroll down to the bottom to go to the home page, click the link ' about Google News. What it is rather long page scroll down to the FAQ so and 26 Q-What happens if I don't see my favorite news source in the search results? You can get in touch, recommend new source by selecting the first option. If your site has news and up to date (helps if your site is a general news site, not just one), then simply send it for approval. Possible Google did not approve this new site, but this should not deter you apply. A site which is usually more authority.
Using press releases for Google News
If you are sending standard articles through PRWeb, you already have some of these Google News are selected. If not, then it is perhaps something you should consider. No press release was written by a pro; They are reviewed by a team of editors, you could write a 10-15 minutes. Sufficient number of paragraphs, and then submit it to PRWeb. You may receive any publications in this way, visitors are also going to look at your site.
If you can return to the home page and use the search command again, type site: prweb.com and you will see a large number of pages on Google News are from this source. You can send a press release, and in fact did not understand also can get more traffic for this release one if it has Google News. Another site that Google News is really so this site too prleap.com should I consider when submitting articles.
Note the following article on my Google images to get a few free movement.http://www.google.com

Getting Free Traffic From Google News

Google news 

You don't have to be a CNN or BBC news reporter to get considerable traffic from Google News. Google, as far as I am aware, only keeps news articles for the last 30 days.  

How to use  

Using the search bar at the top of the page start off by typing in site: - you would then enter keywords to search for a site's content. You will then see how many sites Google has approved in the timeframe that relates to your keywords. The lower the response, the less popular that keyword material is. For example, if you wanted to look at the search engine industry over the last 30 days, you would type in site: seroundtable.com and you will see that not a huge number of pages come up.   

The owners of these pages have suggested to Google that their site is one with good news and if you think your site also has good news and is not included under your keyword search, you can submit it to Google for their approval. If your site gets approved by Google as being newsworthy, you can get a lot of traffic from this by people visiting Google News.  

If you want to submit a page for approval, go to the home page and scroll down to the bottom, click on the link 'about Google News'. What will come up is quite a lengthy page so scroll down to the FAQs and go to Q 26 - What if I don't see my favourite news source in the search results? You can get in touch with them and recommend a news source by choosing the first option. If your site does have news and it is up to date (it helps if your site is industry specific rather than just a general news site), then just submit it for approval. It is possible that Google may not approve a site that is brand new but that shouldn't deter you from applying. A site that has been around longer generally has more authority.  

Using press releases to get in Google News  

If you are a regular submitter of articles through PRWeb, you may already have had some of these featured in Google News. If not, then this maybe something you should consider doing. A press release doesn't have to be written by a professional; they are reviewed by a team of editors, and can be written up in 10-15 minutes. A few paragraphs are sufficient and then submit it to PRWeb. You may get some publicity this way and also have visitors going over to look at your site.  

If you go back to the home page and using the search command again, type in site: prweb.com and you will see a large number of pages on Google News are from this source. You may submit a press release and not actually realise you can also get a lot more traffic for this one release if it features on Google News. Another site that features highly on Google News is prleap.com so this site too should be considered when submitting your articles.  

Watch out for my next article on using Google Images to also get some free traffic.  

This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.

Getting Into Google and Yahoo News

According to the Pew Internet & American Life Project, 50 million Americans get news online on any given day. In comparison, only 27 million Americans watch network TV news on a typical evening. The Internet is quickly becoming the preferred news source over television, magazines, and trade publications.
News web sites like Yahoo News, Google News and MSNBC Searchbot receive millions of visitors every day. If fact, Yahoo News ranks ahead of MSNBC.com and even CNN.com, while Google News ranks ahead of USAToday.com and the NYTimes.com.
You can tap into these massive traffic sources through the use of press releases. Additional benefits of distributing your press release include possible media exposure, pickup of your release in online publications, increased link popularity to your web site, additional search engine rankings on your target keywords, and increased traffic to your web site.
However, there's much more to press release marketing than simply whipping up an article and sending it out to the world. You must take time to optimize your press release properly.
Press releases should be optimized in much the same way that search engine optimization specialists optimize ordinary web pages to achieve higher rankings. In doing so, you will receive much higher visibility.
For example, one press release from MarketingExperiments.com resulted in 2,200 visitors and 5 interview requests by journalists. This is the power of a highly optimized press release.
Listed below is an outline of how to create an optimized press release for your own website and how to distribute it for maximum exposure.
The first and most important element is to search for keywords and phrases that are likely to deliver qualified leads to your website. A good press release combines targeted keywords with creative writing that makes for a compelling read.
To find these lucrative keyword phrases, begin brainstorming what people would search for when looking for your products. If your products or services are targeted to a particular geographic area, you might want to include these locations in your keyword phrases as well. It is best to target up to 3 keyword phrases.

Once you have done this, you can head on over to http://www.digitalpoint.com/tools/suggestion/ to do some additional keyword research. Simply type in your list of potential keyword phrases and this tool will give you a list of related keywords and how many times they are searched for per day. This information can aid you in choosing which keyword phrases will bring your press release the highest amount of exposure.
Now that you have chosen the best possible keywords, it's time to integrate these targeted keyword phrases into your press release. You should include your keywords in the headline, the title, sub-headings and the first two paragraphs. Search engines place much of their emphasis on the title and the beginning paragraphs.
Your title should reflect your strongest keywords, not the name of the company. Include local modifiers if possible. Although it's often nice to see your company's name in print, it's unlikely to bring you the exposure you deserve. Instead, use targeted search phrases that are likely to be used by your potential customers.
You should also optimize your press release by integrating targeted links within the content. Many press release distribution services and news wires now offer the option of purchasing a hyperlink. You simply convert a keyword phrase within the release into an active hyperlink. This will increase search engine visibility for that keyword phrase and also drive additional traffic back to your website.
Where to Send Your Press Release
There are a wide variety of places that will allow you to syndicate your press release. However, there are only a select few that you really need to focus on. Here are some distributors that will help you get the exposure you deserve.
http://www.prweb.com
http://www.businesswire.com
http://www.internet.com
http://www.prnewswire.com
In addition to press releases, you can also get your content into Google and Yahoo news directly. If you publish frequent news and articles, your site may very well qualify as a news source.
You can submit your site for inclusion to Google News at http://www.google.com/support/news/bin/request.py . However, keep in mind that Google is looking for sites with an editorial review process and multiple contributors. If you are accepted, Google Newsbot will hit your site very frequently and you will receive an extra stream of quality traffic to your web site.
You can also suggest your news site be added to the Yahoo News index. Simply go to http://add.yahoo.com/fast/help/us/news/cgi_submitsource and fill out the form.
Besides syndicating your press releases online, you should also seek exposure offline. You do this by building a media list of local newspapers, trade journals, magazines, web sites, radio and television shows.
If you want media coverage, you must identify target publications and their editorial calendars. Send journalists and editors personal emails with pitches on your story.
You can begin building your own media list at http://www.mediapost.com, http://www.afr.com, and http://www.abyznewslinks.com.
I have one last tip on getting into Google News. To quickly get your articles into the Google News search engine simply perform a search on Google News for relevant keywords, take note of the sites that are getting picked up and find out if any of them allow you to submit articles or press releases. If so, you have found a direct pathway to getting your content into Google News.
One of these places can be found at http://www.americanchronicle.com. Simply visit the site and scroll down to the very bottom of the page and click on the link that says "submit work". From there you can sign up to be a contributor.
If accepted as a contributor, you will then be able to submit articles along with your picture. Many of their articles are syndicated on Google News and are available to the millions of searchers who go to Google News each and every day.
Now that you know how to optimize your press releases and articles for maximum exposure, I urge you to begin an aggressive press campaign to increase exposure to your brand, gain quality inbound links, and increase your website traffic.