When it comes to website optimization, search and social do share a complementary relationship. While the two facets of digital marketing are often independently managed, the lines are increasingly blurred as both disciplines work together in delivering a common goal: information discovery.
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While SEO and social media calls for two distinctive sets of skills and expertise, the integration of search and social has made it possible to attain two objectives in a single effort.
An article on Forbes defines the unofficial term “social SEO” as such,
Social SEO encompasses the idea that social media links and interaction play a huge part in a website’s search rankings.
Now this is especially the case with Google, where social metrics are significantly more influential in its ranking algorithm. The social component, in a way, has become a reliable indicator that search engines increasingly rely upon in their ranking algorithm.
ii. 10 Social SEO actions that reap reward on both fronts
I’ve compiled the following list of Social SEO steps any digital marketing can work to execute on, and the results of these actions would have a significant impact on both a brand’s social media presence as well as it’s SEO performance. The social seo strategies below are actionable items and can (should!) be employed in your business model.
PS: I don’t truly believe that social SEO will completely replace link-building or other SEO techniques as the primary ranking factor. What I do believe, is that social and search are sharing more common grounds than in the past, and I’ve written about that extensively in another post here: The Evolving Search and Social Model.
Here are the 10 social SEO steps you should be considering for your online marketing strategy this year, whether you are running a blog, an online business, or a digital marketing professional:
1. Register your Company/Business with Google Places
Social SEO impact: 3/5
It’s astonishing how many businesses are paying for lesser platforms and local directories only to conveniently miss out on Google Places — the free local platform that serves 97% of consumers online. Arguably, outside the realm of B2B services, Google Places qualify as the only one directory consumers actually care enough to use.
It’s astonishing how many businesses are paying for lesser platforms and local directories only to conveniently miss out on Google Places — the free local platform that serves 97% of consumers online. Arguably, outside the realm of B2B services, Google Places qualify as the only one directory consumers actually care enough to use.
With Google Places, you can share updates for your local business, respond to reviews, post offers to entice customers, among many other things. Here’s a screenshot of my Google Places account, for one of the local businesses I currently manage:
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