Bing Ads rolled out some new reporting features in their March release. Here’s a look at the two of the biggest changes.
Ad Extensions Details
Adding to its suite of ad extensions reports, Bing Ads included a new “Ad Extensions Details” report. This reporting view shows sitelink performance data by campaign (and ad group if selected). Ad extension reporting by keyword and by ad was already available.
Top vs. Other
The Keyword Performance Report got a new feature with the “Top vs. Other” column. This new column shows the performance of ads when they are in the mainline (top of the page above the organic results) and the right side bar. You’ll find Top vs. Other by scrolling to the bottom of the Available Columns section in the report builder.
When running a report using Top vs. Other, you’ll see keyword performance data on any or all of these options:
See the March release for the full list of updates.
Related Topics: Microsoft: Bing Ads | Top News
About The Author: Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin. See more articles by Ginny MarvinConnect with the author via: Email | Twitter 
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