Internet Privacy – It’s Your Right To Be Anonymous!

I’ve never met you.  I’ve probably never spoken to you or even emailed you.

In fact to me, you are just an anonymous visitor to my website – but are you?

No, you’re not.

In fact I can tell you that you’re currently located in .  I can also tell you that you’re close to or in in the region of .

The questions are how & why do I know this information?

I don’t have any right to know this, but I do.

In fact every website you use, every instant messaging client you chat with and every email you send knows exactly where you are.

You’re not obliged to label yourself with your previous location if you walk into a store in your local area or in a foreign country so why should you be on the internet?

Whether you’re at home, work or using public wifi you’re connecting to the internet through what’s known as an internet router.

This internet router is connected to an internet service provider who assigns the internet router an IP (internet protocol) address.  It is this IP address that is the culprit for identifying your location. 

Every IP address in the world is registered in a massive database which contains the location information.

You want to test it out or prove it?

Here is your IP address:  217.55.84.203 – now go to this page and enter the IP address into the Geo-location Demo field on the left hand side.

There are many risks associated with using the internet like you are now such as:

Data Theft – Your current internet connection is not encrypted and is therefore insecure and open to theft.  Consider how much personal or confidential information you send or receive every day through browsing your online bank, emailing files or simply chatting online.Username & Password Theft – How many we sites do you log into every day?  Consider that every one of these logins might be visible to others.Identity Theft – By piecing together the information you are clearly displaying through all of your internet activity your identity could easily be stolen and used for illegal activities.

It’s quite simple really – change your IP address to an anonymous one.

You can use several different methods to change your IP address.  These are discussed further below.

Here are the benefits of doing so -

Get assigned a random IP address located in another country of your choice.Encrypt all of your internet use to ensure everything you do is safe and secure.Place yourself in another country so you benefit from services not available in your current location.Watch live streaming TV through websites not available in your country such as Hulu, Pandora, Netflix, ABC, Fox, etc (if you’re outside U.S.)Access gambling websites not normally available in your current location.Access other services that might be unavailable such as Skype.Requires no technical experience and connects in seconds.

There are many ways available to secure your internet activity.  The methods listed below are categorized based on level of technical experiences required, speed, cost and reliability.

These companies offer quick and easy ways to gain internet privacy at low monthly prices.

Overplay.net (Tutorial Here) – my personal favorite. This service is simple, reliable and well priced.  It takes about 5 minutes to get up and running and works on Windows, Mac, Linux, iPhone, iPad, Android, PS2, Boxee and DD-WRT routers (or any other router with VPN capability).HideMyAss – another tried and trusted service.  This service offers a more advanced interface and reports on your previously assigned IP addresses but in essence is the same is OverPlay.  It has similar pricing and and equally easy interface.  Also supports Windows, Mac, Linux, iPhone, iPad, Android and a host of routers.StrongVPN – Very professional outfit with lots of experience (since 1995) in the VPN arena.  They used to be just for businesses but now offer a personal product for people like you and me.  Worth a go – starts at $4.60 p/m when paid yearly or $7 per month when paid monthly.Tor Project using Firefox Plugins & Anonymous Proxy Service – Tor Project is an ongoing project defending our rights to internet anonymity. It is free but can be complex to set up if you don’t know what you’re doing.  It relies on a strong community and a large user base who allow their systems to become relays as a part of the Tor network (similar to torrent clients).  This system will give you anonymity but will not be as secure as encrypting your traffic through Overplay.net or HideMyAss services.Internet Headers Modification & Port Blocking – LifeHacker have documented good instructions for implementing this one.  This will trick the receiving server into believing you are in the US (or whatever country you choose) so that you can use services from that country.  This will not encrypt your traffic for safe surfing and so is not as reliable as the above services.
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The Holy Grail of Internet Marketing: Owning the Whole SERP

Photo from drp.
Used under Creative Commons license.

In many ways, taking charge of your search engine results page is like answering the age-old philosophical question, “Who am I” — but for your business. You may still be in the dark about what motivates some of your personal actions, but if you’re a business owner, I’m pretty certain you know exactly what your business is all about. That’s the first step. Now you need to translate that into Google results. Sound easy? Didn’t think so. It’s a bit like trying to reel in Nessy with a  Pocket Fisherman. But all hope is not lost. You can – and should — take ownership of your SERP (Search Engine Results Page), and there are more ways than ever to do just that.

Integrated search has been a thorny issue for marketers since it came out, and the issue is only getting pricklier.  Local maps, the Knowledge Graph, one-boxes scraped from Wikipedia, and the various tools Google provides based on user searches have combined with ever-increasing screen real estate for paid advertising. The results are often chaotic, and have left some siding with Microsoft’s FairSearch rallying cry of “anti-competitive.” Certainly, online marketing on Google is getting more complex and difficult, but even a part-time marketer such as an SMB owner can use paid, organic, and social techniques to reach the zenith of comprehensive search engine marketing: showing in each of the parts of Google’s SERPs.

For the part-time marketer who is not focused on a number-one rank for every relevant keyword, the biggest goal is to allow a brand-aware user to find the business’s official site by name. Verifying word-of-mouth with anonymous reviews, strengthening the deeper pages on the site, and surfacing real news about the business are all important to ensuring that a new brand-aware customer comes in the door.

Branded AdWords Campaign

The first step for any small business to clearly own the SERP is to start a branded AdWords campaign. By tightly controlling keyword choice with exact and phrase match types, a marketer keeps costs low, avoids brand squatters without filing for a trademark, and strengthens the brand’s appearance on the Google SERP.

It may seem crazy to pay for clicks to your site, especially if your site shows up in the first position organically, but the data shows that having both the first and “zeroth” positions increases clicks by up to 89%. Furthermore, by using phrase and exact match in your keyword set, you limit your ad from showing on less-related keywords, keeping your cost-per-clicks low and manageable. Finally, the naturally high quality score the ad will have for the brand name allows a wide variety of ad extensions to show, expanding both the size and the trust factor of the ad.

Branded Organic Results

Slightly more difficult than showing ads for your brand is to ensure your site shows prominently in organic rankings. While domain name plays a role, the stronger signals come from, as you might expect, links. The easiest way to do this without trying is to get links from news sources and local blogs by doing newsworthy things as a business. Short of getting natural links, posting press releases about truly meaningful company news can be picked up by news sources; and there’s no worry about PR links not working, as was preemptively reported by some outlets.

As important to organic’s role in owning the results pages is managing how the site’s snippet shows. Promoting and demoting sitelinks via webmaster tools allows branded searchers to find deeper, more meaningful pages on the site without refining their search. Authorship provides a face to the name, increasing trust compared to a blank set of search results. Review pages with Schema or hReview markup show that your existing customers love you, and other semantic markup like breadcrumbs makes the content on the page clear before your analytics platform show a bounce.

Google+ & Local Optimization

Authorship has been mentioned before, but Google+ pages have become so much more than a Facebook competitor. By merging Google+ with Local results, it’s become imperative that a marketer set up a Google+ page. Reviews, both on and off Google, +1s by friends, and accurate hours provide a wide variety of information that shows in the Knowledge Graph area above any poorer ads that might be running on your brand name. Linking your Google+ to your site with rel=publisher allows you to combine whatever +1s come to your site with your Google+

But Google+ isn’t a cure-all. Expanding a consistent business profile to Yelp and other, more mundane business directories helps ensure that your Maps listing is strong in its own right, and provides more owned and “rented” content to show for your brand search. Keeping a strong and consistent local presence also helps with the real Holy Grail: non-branded SERP domination.

Convincingly showing up on Google for your own brand name is great, and honestly not too difficult, but there is yet one more major hurdle for the intrepid internet marketer: non-branded search. Getting all these things right is hard enough, but to have to compete with others who have a reasonable reason to show for a given keyword forces you to take all the lessons from brand-level marketing and push it to the limit. The too-short answer is to turn your branded marketing efforts up to 11 while simultaneously shifting gears to target more general terms. Non-branded AdWords requires a well-optimized campaign, a manageable level of competition in your area, and a relevant landing page that ensures high quality scores and comparably low costs-per-click. Again, judicious use of match types can keep the budget-focused marketer from wasting an entire day’s budget on one click.

Consider reaching out for descriptive anchor text, often found in appositives, instead of linking your brand name to help your organic search visibility. The same strategies of outreach and re-publishable content creation will allow your business to reach for the stars in organic search.

Finally, making your social and local efforts relevant to unbranded search queries is the final straw to break Google’s back. Accurately categorizing your business on Google+ Local and Facebook provides on-page factors that make it more likely to show up in SERPs. Likewise, review sites such as Yelp or DealerRater are further strengthened by the natural location and keyword data provided in organic reviews; these, when strengthened by links from your site and others, have a high chance of showing up for “money” keywords.

The trick for the non-branded ranking domination is to scale your content and linking in a way that focuses not on your business name, but on your business’s services — a logical move to pull in customers who don’t know of your business’s existence. Using “rented” space on other platforms allows you to have a variety of domains showing in the ranking pages that funnels new business to your website.

Owning the SERP is a far-reaching goal for most SEO campaigns, but a little bit of work can assure your business is considered by Google to be the answer to a keyword query. With a well-managed strategy, a business can dominate search results, letting all roads lead to the Rome of your site.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: All Things SEO | Google | How To | How To: SEO | SEO - Search Engine Optimization

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The Dark Side Of The Internet: A Search Engine That Finds Unsecured Routers, Servers & A Whole Lot More

Developed by John Matherly, Shodan is a search engine designed to help users find certain pieces of software, determine which applications are most popular, identify anonymous FTP servers, or investigate new vulnerabilities and what hosts they could infect.

It also serves as a window into millions of unsecured online connections.

According to an article on CNN Money, Shodan runs nonstop, collecting data from approximately 500 million connected devices and services each month. Through a simple search on Shodan, a user can identify a number of systems that either have no security measures in place or generic passwords that can be hacked easily, leaving countless organizations open to hazardous attacks.

During last year’s DEF CON 20, independent security penetration tester Dan Tentler confirmed a number of unsecured systems he located using Shodan, including a car wash that could be turned on and off remotely, a hockey rink in Denmark that could be defrosted with a click of his mouse, and a traffic control system for an unnamed city that could be put in “test mode” with one command entry.

The biggest security flaw, says Matherly, is that many of these systems should not be connected to the Web, “Of course there’s no security on these things. They don’t belong on the Internet in the first place.” Citing that many systems can be controlled by a computer, IT departments will hook them up to a server, unintentionally making systems and devices available to anyone with an Internet connection.

The most common users on Shodan include security professionals, academic researches and law enforcement agencies. Users without a Shodan account will retrieve up to ten results per search, while account users get 50 results per search. To see everything Shodan can serve up, users are required to give more information about what they want to find and pay a fee.

Matherly admits to CNN Money that Shodan could be used for criminal purposes, but says most cybercriminals have access to botnets that achieve the same results.

Related Topics: Legal: Crawling & Indexing | Legal: Privacy | Legal: Security | Search & Society | Search Engines | Search Engines: Meta Search Engines | Search Features: Safety

About The Author: Amy Gesenhues is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles. See more articles by Amy Gesenhues

Connect with the author via: Email | Twitter | Google+ | LinkedIn

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Internet advertising makes the business world Go Round

A successful business, no matter the size, depend on customers, urging his goods or services in order to be profitable.  A business without customers it's kind of like a car without an engine, not only can be workable.  Flood announcements almost every aspect of our lives these days.  If you turn on the radio and listen to any station, chances are that you don't have to listen to long before you hear a kind of advertising.  The same thing applies to other forms of media such as magazines and newspapers.  Usually there is no need to turn too many pages before you are greeted with an ad.  Commercials are common for every channel you watch.  The reason why advertising is so rampant in virtually every venue, is because it is by way of advertising that businesses and corporations to get noticed and almost every company out there is trying hard to get noticed and is vying for your attention and more importantly, for your business.

Advertising is growing, developing and evolving over the years and can come in many shapes and sizes.  Online advertising on the Internet is one of the most important avenues that your business may have to get new potential customers and generate targeted web traffic and increase website traffic.  Your company's Web site should not be just a bunch of stagnant bits and bytes that you hope people will visit a day if you are lucky enough to have displayed in the search results.  Business website should be a finely tuned machine that reaches the corners of the World Wide Web to convince new customers and new visitors to solicit goods and services which are located within.  This kind of effect and the far-reaching influence can only be achieved through a successful marketing campaign designed to greatly increase Web site traffic.  When you pay for an advertising campaign, it is as if you were to buy visitors and to buy targeted traffic for your website.  Advertising can be as simple or complex as you want it to be, but in order to implement a successful publicity initiative really, really you should seek the services of a professional advertising company to help you in your efforts.  A professional advertising agency knows the ins and outs of the industry and can work with you directly to set up a custom campaign that fits better, your business and your budget.

There are many forms of online advertising and all have different advantages and disadvantages.  Your company's advertising service can work with you to determine which types of advertising would be best suited for your particular business.  So let's go over some of the available forms of online marketing and advertising so you can get a better idea of what might be the options available.  One of the simplest forms of online advertising is the use of simple text ads.  These forms of advertising are displayed as blocks of Internet links, text-based.  These ad types do not contain images, charts or other forms of eye-candy.  They are typically sold and distributed on the web search not sites and can be served in a variety of ways.  Because of their simplicity, generally don't cost much to start with.  But without any kind of visual draw, often times you'll have to come up with some fancy text and text in order distinguish themselves from the crowd.

Another form of online advertising comes in the form of display ads.  Generally, any type of graphic designer who appeared on a Web site or web application is known as a display ad.  This form of advertising can come in many different sizes and shapes and can leave the door wide open for graphic advertising creative and convincing.  Some formats for viewing ads include banners, large boxes, "skyscrapers", leader boards and others.  Display ads are based on catchy, eye-popping visuals to be noticed and attract customers.  One of the challenges with a display ad is finding the right balance of design flair and useful information.  If you have too much talent then the point and the intent of the ad can get lost and smothered.  On the other hand, if the ad contains too much information viewers can't see as well, or will be less inclined to look over all the information that it presents and just scan over it.  But, if done right, this form of advertising can be a very successful website promotion and to attract quality traffic to your website.

Pop-up ads are another form of advertising that may be right for you and your business.  These are types of advertisements that appear to "pop up" in a new frame or window on the site that I use is currently visiting.  Other names for this form of advertisement are floating ads, hover ads, slide-in ads, etc.  And sometimes this type of advertising can be reversed, i.e., instead of popping up, the ad frame appears below, as it appears below or beneath the current web content being watched.  This type of advertising can be useful in making sure that visitors see advertisements for throwing it directly to them, however, in recent years the use of pop-up blockers has greatly increased which can prevent pop-up ads to be seen at all.

There are many other types and forms of online advertising that might be right for you and your company.  But the above formats will hopefully give you a better idea of what options are available and give you some basic knowledge to argue with your advertising service provider.  Advertising is essential for any business website and it is a great success for the promotion of your Web site and increase Web site traffic.  To create a profitable business, you need customers, and to create an account, you will need to advertise, so don't hesitate to start improving the initiative of advertising your business.

Tags: internet advertising, Web site traffic

This entry was posted on Tuesday, July 10, 2012 at 11:19 and is filed under advertising on the Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Nous sommes accrocs à Internet… même pendant nos vacances

Il y a 25 ans, une étude avait été réalisée par un hebdomadaire français sur l’addiction à la petite lucarne : Une famille s’était portée volontaire pour « survivre un mois sans la télévision, pendant les vacances » : C’était dur, mais elle y était arrivée. Une génération plus tard, il semble bien qu’une drogue en a remplacé une autre : Internet. Et le produit se montre tout aussi coriace. Nous sommes devenus des connected people et la plupart d’entre nous sommes incapables de faire l’impasse sur Internet une fois le temps des congés venus. Brocade, une société américaine leader dans les solutions de réseaux de communication, a réalisé une étude sur 500 vacanciers européens afin de mesurer de mesurer l’impact du Web sur le vieux continent tout au long de l’année.Résultat : 86% des sondés tiennent à l’accès gratuit au WiFi dans un hôtel, et 37% d’entre eux reconnaissent que la connexion internet est un élément important pour le choix de leur destination. Pourquoi ne déconnectons nous pas pendant nos congés ? Les réponses des personnes s’étant prêtées à l’étude font état, surtout, d’une « volonté de garder le contact sur les réseaux sociaux avec son entourage » et -là ça devient assez étonnant- de « jouer en ligne pour tuer le temps ou de consulter ses mails professionnels ». Outre le fait de continuer à travailler, beaucoup d’entre nous souffrent donc d’ennui pendant les vacances, alors que les congés permettent justement de déconnecter (dans les autres sens du terme), de s’adonner à de nouvelles occupations, de se changer les idées et de prendre une bouffée d’air pur dans un nouvel environnement.

D'après l’étude, nous serions seulement 7% à faire ce véritable break en résistant à l’appel des écrans en gardant les câbles d’ordinateurs et de téléphones débranchés pendant les vacances. Philippe Tiennot, Manager pour la zone France chez Brocade en tire son enseignement : « Ces observations confirment que la révolution des smartphones/tablettes est en cours et que les problèmes de prise en charge des volumes de données mobiles vont continuer à peser sur les acteurs du marché des services de communication. Autrefois, nous partions davantage en vacances pour faire le vide. Aujourd’hui, nous ne nous déconnectons plus du travail, même lorsque nous sommes à la plage ».

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Why watch TV on the Internet author on my computer? 5 facts about why Web TV is right for you

5 facts about why you need personal or mobile Internet TV writer
There are many reasons why watch satellite TV on your PC or laptop increasing conventional dish and cable TV. Here I will give five reasons why you should make your computer screen's super mega TV channel.
You can watch the television writer on the Internet from anywhere in the world
The strongest reason why Internet TV is appropriate for your computer is that you can watch TV and everywhere. Provided that where you are away from home you can get an Internet connection, you will be able to reach home country TV.
In some cases we find ourselves cut local news channel while outside of work, or vacation. Sattelite TV to fill this gap in the Home News & events by showing you a portable TV, satelitte
You can watch TV while you workhttp://www.cbc.com
In a world where news events happen at any moment, you are better off getting the news when you make them both meaning as you work. Nothing beats working while you keep an eye on the news to learn of events unfolding around the world, away from your work.
Learn the destination resort News & events before even
The ability to access TV channels in over 70 countries, you will have the advantage that you know a lot about it by watching TV and news. It's a way to prevent receipt of yourself in the middle of the terrorist attacks, or even fly the strike team jam.
Just to be better prepared for including the ability to know the weather mthziot weather of your destination country.
You can access TV channels usually by censored
With the ability to watch the international news channels comes the ability to judge things in perspective. Most foreign TV channels through Internet TV does not show up on regular TV. Content from CNN and other news and even censorship to ?????"????".
But when you have the bainiim world, for example, you can watch the news coverage wa al-Jazeera that Iraq tells you a story completely different from what you see on TV.
A must for business & family activities
If you live in a country far away from the country of origin, the second satellite web TV is a must for you. With local TV channels, barely covering events and news of your House, you are much better than with free Internet TV.
Super Internet TV on your PC allows you to watch movies on your foreign language is not Arabic, Chinese, Japanese, French, German, Hindu, Urdu, English, Russian, Norwegian, Finnish, Italian, Dutch, African, Spanish, Portugeese, Braziliero, Malayalam TV online free and many others.
Similarly, if you are involved in international business, it helps to know the economic and political situation in the country your business interest.
If you fall under any of the above five areas of need, then I trust that you have to go to hookep MB free Internet TV channel. See demo, free trailers on the provider's Web site by following the below link to author's box.
Thanks and nicehttp://www.NBC.com