SearchCap: the day In search, July 25, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
Yandex 2013 Q2 Revenue Up 35% from this time last year Giant Russian search engine Yandex posted 2013 Q2 financial results today, reporting revenues RUR $281,2 million or 9.2 billion, an increase of 35 percent compared to their report Q2 2012. According to the statement, said the CEO of Yandex Arkady Volozh, Yandex delivered strong operational and financial results. " He went on to note the release of [...]Ilya Segalovich, Yandex co-founder CTO, brain-dead & & Comatose Ilya Segalovich, co-founder CTO & Russian search engine Yandex, he lapsed into a coma and brain death. Segalovich, 48, had been responds well to cancer treatment before succumbing to complications unexpectedly this morning, according to a statement released by the company. Yandex him listed as dead; many news initially reported that [...]Bing product Ads to run In closed Beta through the holiday season Upon hearing the news that Adobe is releasing support for Bing product ads through its platform Media Optimzer, I asked Microsoft about the status of the ad launch. In a new statement of Search Engine Land, David Pann, GM, Microsoft Advertising Research Group, said: "we are on track to release product ads in Q3 of this year. [...]"Big data" are not "big data" unless it gives justifiability Occasionally, marketing wants something, because media attention around it. Once upon a time, not too long ago, when he sent an email CMOs urgent until late at night for their teams asking them "link-shortening strategy." Somehow, "big data" technology falls into that category. Tech mainstream media and traditional media even write about it [...]Overthrow the tyranny of paid search budgets Budgets are a fact of life for many managers of paid search programs. Budgets are essential for some firms, useless but necessary however for others; and, in too many occasions, an onerous impediment to success in paid search. I have argued in the past that many e-commerce space should not search budget at all. If [...]Google pays tribute to renowned biophysicist Rosalind Franklin Today, Google is a tribute to British biophysicist and x-ray crystallographer Rosalind Franklin on what would have been his birthday 93°. The logo highlights the contribution of Franklin in search of DNA with an image shown of biophysicist by examining the double helix structure of DNA using x-ray image was x-ray images of Franklin that DNA [...]SMX East Super Early Bird rates expire Saturday – register now save &! Time is running out! SMX East Super Early Bird rates – offered the lowest – expires end of day Saturday, July 27. Register now for an all access pass. Here's what you get: exceptional content: 3 days with 50 + full of sessions that will help you tactics generate site traffic, increase sales, Boost your ROI and gain [...] Industry
Local & maps
Link Building
Search
SEO
Do not update Filenames also impact EMD Google?, Search Engine Google Panda RoundtableFix sanctions: MozIs Update Your Marketing with Gamification & strategies loyalty programs, "most weeks" SEO update algorithm BookGoogle, your ego company messing up your SEO content?, SEO tips CopywritingSEO for Squarespace users upgrade to 6, EconsultancySnickers capitalizes on researches of spelling errors, 10 more SearchThe search SEO common mistakes, Rx raventools. Ultimate Guide to SEO TestMetricsTips Kiss to create a strong community, SEO-Friendly Twitter from Nestivity CEO Henry Min, Search Engine Journal SEM/Paid Search
Search Marketing
Strategy
Related topics: Channel: Other | SearchCap

Search In Pics: Kangaroo At Google, The Mattphone, & Google Claw Crane Game

In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Kangaroo Visits Google:

Source: Google+

Louis Gray Android Figurine:

Source: Google+

Google’s Claw Game:

Source: Instagram

Google’s Brin Impersonator:

Source: Google+

Google’s Matt Phone (aka Battphone):

Source: Twitter

Related Topics: Search In Pictures

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Study: U.K. Mobile Search Survey Reveals U.K. Consumers In Less Of A Hurry To Make Purchases Than U.S. Mobile Users

Mobile-location based advertising network xAd joined forces with mobile call measurement provider Telmetrics to release their first U.K. Mobile Path-to-Purchase study, focusing on U.K. mobile search behavior. Conducted by Nielsen, the online study, surveyed 1,500 U.K. smartphone and tablet users to measure consumer search activity on mobile devices.

While price comparisons and reviews were the leading mobile research activities in the U.K., users performing restaurant and automotive searches on smartphones were most often looking for location or local contact information.

According to the study, 40 percent of U.K. mobile searchers reported an intent to make a purchase within a day of their search. Of the mobile searchers looking to make a purchase within 24-hours, 22 percent were looking to make a purchase within an hour of their search. People with an intent to make a purchase within a day were more likely to use their smartphones, with 14 percent more of the searches performed on a smartphone versus a tablet.

When compared to an August 2012 U.S. Mobile Path-to-Purchase study, U.K. mobile searchers have less overall immediacy with their intent to purchase than U.S. mobile searchers across the three primary vertical categories: restaurants, automotive and travel.

For restaurant searches, 87 percent of U.S. mobile searchers had an intent to purchase within the day, compared to only 58 percent of U.K. mobile searchers. And while 49 percent of U.S. mobile searchers performing automotive searches had an intent to purchase the same day, only 29 percent of U.K. mobile searchers had an intent to make a purchase the same day. Travel was the only category with less than a 10 percent gap between U.S. and U.K. data, with 33 percent of U.S. mobile searchers intending to purchase the same day compared to 31 percent in the U.K.

A key finding of the study was the importance of location for U.K. mobile search, with nearly 50 percent of both smartphone and tablet users expecting search locations to be within walking or driving distance.

Smartphone users have a greater interest in location with 58 percent of smartphone searches performed outside of the home.

Not only does location play a key role in U.K. mobile search, it is also a driving force for mobile ad clicks, with nearly one-third of users preferring ads that are geographically relevant. Location relevance trumps both brand awareness and promotional offers in terms of what generates the most U.K. mobile ad clicks.

More than 65 percent of survey respondents reported that they did not know exactly what they were searching for when performing a mobile search, opening the door to untapped opportunities for mobile advertisers in the U.K.

“Successful mobile advertising campaigns must be tailored to distinct device and category nuances as a ‘one size fits all’ approach won’t produce the desired results,” said Monica Ho, vice president of marketing for xAd, Inc.

Overall, 80 percent of smartphone and tablet searchers in the U.K. visit search engines in the research process. When specifying which device they are most likely to use at home, 81 percent of respondents claimed to use their tablet compared to 42 percent who reported searching on their smartphone at home.

The 1,500 U.K. smartphone and tablet users surveyed were required to have engaged in a restaurant, travel or automotive related mobile search activity in the previous 30 days.  Restaurant, travel and automotive were the selected categories as they are the leading three vertical markets projected to demonstrate mobile growth during the next five years.

Related Topics: Search & Society: General | Search Ads: Mobile Search | Search Engines: Mobile Search Engines | Search Marketing: Mobile | Stats: General | Stats: Search Behavior | Top News

About The Author: Amy Gesenhues is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles. See more articles by Amy Gesenhues

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How To Attribute Comparable Value To Search & Social Campaigns

The rapid growth of social media has meant that search engines now invest a significant amount of time into innovating how content discovery works on the Web. Recent projects such as Facebook Graph Search and the growth and adoption of Google+ signify the developing relationship between search engines and social media platforms.

Search engines are increasingly using social media activity such as Likes, Tweets, Shares, and +1s to determine which pages are most relevant for keyword searches and to provide a personalized search experience. Meanwhile, social networks are rapidly developing their search capabilities to surface real-time information and interest demographics.

Social media has changed the way we work, and marketers are realizing that its importance and influence need to be correlated with ROI. Two of the biggest changes I have witnessed over recent years are:

Social media development and innovation has caused marketers look for new ways to measure and optimize search and social media campaigns, andSearch and social media growth has led to a convergence of campaign messaging across the two channels and an interplay of metrics.

In my last article, I talked about the intrinsic nature of the relationship between search and social, the convergence of content marketing, and the growth of mobile search.

Today, I would like to highlight key social media metrics that not only form the foundation of any search campaign, but also help you to attribute comparable value to your social campaigns.

After all, positive actions and behavior that encourages sharing of content across search and social channels should lead to a positive outcome — such as increased ROI.

As illustrated in the diagram below, online marketers inhabit a fragmented and complex social media ecosystem with a number of tools, platforms, and networks that fill the landscape between the marketer and the consumer.

It is essential that while you navigate this landscape, you keep your focus on primary metrics that drive ROI. However, choosing the right metrics to measure and understanding the impact between social, search and other media channels can be difficult — with so many social media platforms, each with their own analytics, optimization and management needs, it’s easy to feel distracted or overwhelmed.

In social, just like with search, there are ways to estimate the potential ROI of a campaign. In this section, we will touch upon examples of data points from different social networks that illustrate how you can ultimately understand and better estimate your potential ROI from social.

When you build a search campaign, the first thing you do is calculate the size and reach of your campaign. Social is no different, and the most obvious place to start is by calculating and aggregating the number of followers on Facebook, Linkedin, Twitter and Google+, plus the number of subscribers to email and Blog RSS feeds.

On both Twitter and Facebook, for example, you can measure the number of followers and friends, updates, update recency, and follower/following ratio. But, rather than have these as standalone social metrics, you can think of them as comparable reach metrics for search ads.

If the number of keywords you can think of and authentically target is a measure of reach on search engines, then similarly, every follower or Like you earn effectively expands the reach of your social campaigns. The equation is simple — the more Likes and followers you have, the more users you can target ads to within social networks.

Social influence scores like Klout or social analytics services like Topsy can then help you get an idea of who the best users are to work with to expand your network of likers and followers.

Whatever you measure on any of these platforms, the priority here is to determine how you can measure social media’s impact on the metrics that are already in place to monitor the value drivers in your business. How does your social reach stack up against the reach of your search campaign?

To compare, use metrics you are already familiar with such as reach, activation or conversion, brand influencers, purchase, rank, conversion and ROI. By working with the language your company, or your client, is already familiar with and using internally, you can help bring them into the discussion of measuring ROI rather than confusing them with too many different data points.

Google has raised the bar in ensuring that only relevant, quality content that users read is recognized in SERPS. For social media marketers, it is more important than ever to understand what content will resonate with your audience, and measuring engagement as a result of content allows you to identify “gold” content.

This content can then be optimized so that search, social and content strategies can be built around it. Remember, social sharing and content are tied together very closely.

Develop a system to keep track of your content, such as:

Creating tags to measure your content and amplification based on social media channels such as Tweets, Likes, +1’s and RT’s.Measuring and tracking cross-channel social media metrics – Tweet to your Facebook page and so forth so you can determine what type of content/message works on each different channel and build strategies accordingly.Analyze traffic and site behavior of visitors to shared pages.Capture engagement metrics relative to traffic, such as interactions per referred visit.

For example, on YouTube, while the total number of channel subscribers gives an idea of the overall popularity of the content, the per-video analytics often contain more valuable data for determining genuine engagement. The number of people that watched the video can be segmented by region and demographics. You can also find out how users discovered your content — such as via Google search or YouTube search — and see whether you have similar or different types of keyword queries in the two search engines.

If you are running ads on YouTube, it is worth measuring where users drop out of watching your videos; the more full plays your ads get, the higher the total play count is on your channel, which will have a positive impact on the ranking of any subsequent content you upload.

Likewise, on your blog, the total number of RSS and email subscribers gives you an idea of potential reach, but the number that actually read a particular blog post related to a promotion is a more accurate measure of impact. A useful exercise is to look at the wording of headlines in your most successful posts – do your readers respond more to offers, guides or news content?

Measuring sentiment is what many regard as a “soft” social media metric.

There are a hundreds of tools and services that do this, but the quality of analysis varies from service to service. Measuring brand sentiment and trust is not an exact science, but there are some things you can do to help quantify it.

Define and track negative, positive or neutral keyword phrases in social media posts. You can start by building out keyword lists to track what you perceive to be “positive” and “negative” keywords related to your brand.

Positive brand sentiment is normally indicated when website conversion rates increase with or without an increase in website traffic. Negative sentiment can be shown when a negative trend between traffic and conversion rates is identified. Also, if traffic remains consistent from social media and referral sources, but conversion rates continue to drop, this may show negative sentiment

Sentiment analysis is an important part of trend analysis, which means you are looking for signs of escalation as you prepare to take action, if needed. Track all positive and negative comments and spot trends to work out whether you should create ads or content addressing those particular trends.

Although it is easier to measure the impact of a stand-alone social media project, such as a simple Tweet campaign measured against simple metrics, the best way to measure economic value is by looking at how your campaigns influence one another.

Measuring social media value based on its impact on other channels, such as search, is more complex — but a holistic view of the interplay between all the data points is increasingly achievable.

Not all social media activity may drive ROI directly, but can nonetheless drive an overall return on your investment in digital.

For example, key business functions such as R&D, client service and technical support derive value from social media by listening, while specific social activities are easily tied directly to earning KPIs. If investment and financial gain are relevant KPIs, this can turn into ROI.

Therefore, social media’s value is determined by its ability to influence specific outcomes. This could be the acquisition of a new customer, a new sale, recommendations and referrals. It could also be shown as a shift in sentiment between products and innovations, a boost in customer feedback and satisfaction or positive PR.

Measuring the impact of social media becomes less complex if you think of it as it as activity-specific. Measuring the value of social media depends on two things:

Are you using social media to pursue a specific business objective associated with that channel? (e.g., more plays on YouTube, more followers on Twitter)Are you using social media to drive value and ROI via other channels?

For example, Leading digital marketing agency, Performics, and Feeding America combined information on Tweet volumes for specific topics with search engine rankings and web analytics data to determine what to Tweet about. They then matched their findings with their own most relevant website content to reference in new outbound Tweets to tap into the zeitgeist of sharing. By consistently Tweeting about trending topics where they already had great content, Feeding America achieved great results.

The increased importance of social signals means it is now essential to look at how, when, and why these signals influence rankings and position. Creating a Google+ page, adding social plugins, interlinking deep pages with social media properties and optimizing your social pages are all vital steps in tapping into the social Web while priming your brand for visibility in the social knowledge graph.

Measuring SEO KPIs such as links, rankings and search traffic in conjunction with social KPIs such as Likes, fans, friends, followers, network size and growth rate can give marketers a more holistic view of campaign success and ROI progress.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Search & Social | Social Media Marketing

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SearchCap: the day in search, April 9, 2013

Apr 9, 2013 at 5: 01 pm ET by Barry Schwartz

Below is what happened in search today, as reported on search engine land and from other places across the Web.

Date: 22 July begins metamorphosis enhanced campaigns

Paid search management: mark your calendars. Buried towards the bottom of today's announcement the mobile ad group-level bids become available enhanced campaigns is this: we will automatically upgrade all AdWords campaigns and enhanced campaigns, starting on July 22, 2013. The post, product group manager, Narasimhan from chowrasta, has no additional information on the [...]

Mobile Ad group-level bids are enhanced campaigns

Google announced today that mobile ad group-level bids reach enhanced campaigns. Additional functionality will be available to all advertisers in May. This is a fairly significant change. Now you can set up a mobile campaign-level proposals only enhanced campaigns. It is not clear whether this change is in response to [...]

Public relations for SEO: how to target journalists

A few years ago I launched a site called FindHow, and gave us a full-court press in terms of public relations. This series of articles, I am running through all the practices we leveraged. In the first part of public relations for SEO: a complete guide, we talked about how to convince reporters that your theme [...]

Public relations for SEO: a complete guide

This is the first three-part article on public relations for SEO. Let me start by saying that a press release written, properly leveraged, could cause the word of mouth, paraphrasing his release papers, at a minimum, at least a few backlinks. However, a press release alone will receive much less exposure than one [...]

Public relations for SEO: how to pitch reporters

A few years ago I launched a site called FindHow, and gave us a full-court press in terms of public relations. This series of articles, I am running through all the practices we leveraged. Part 1, part 2, we talked about how to convince journalists that your subject is newsworthy, the elements of [...]

The dark side of the Web: a search engine find unsecured routers, servers & much more

Developed by John Matherly, Shodan is a search engine designed to help users locate specific pieces of software, determine which applications are most popular, to identify the anonymous FTP servers or researching new vulnerabilities, what hosts they might infect. He also serves as a window into millions of unsecured Internet connections. In accordance with article [...]

EU leans toward "tagging" to resolve antitrust claims against Google

Those hoping for an aggressive or regulatory changes via Google searches its business in Europe is likely to be disappointed. New interview with competition Commissioner Joaquin Almunia, EU hints at settlement proposals, now being considered Google's antitrust case. They sure seem to be a lot of what went [...]

How to find value in social campaigns & similar

Rapid growth of social media, search engines are now investing significant amounts of time into colors how to discovery content work on the Web. Recent projects such as searching Facebook graph and growth and adoption of Google relationship developing between the + search engines and social media. Search engines are increasingly [...]

How your local market site sold my search keyword gold

The phrase seems humble gets more attention these days. Last month, I spoke at SMX West, co-data optimization, then the international search Summit has ended with the global keyword research and management. Based on the recently released survey 2013 search marketer than BrightEdge, looks like any generic search [...]

How Google denied the links you can remove penalties

You can using the Google link to deny the help tool remove penalties? Yes, the company says. But when it comes to manual penalties, disavowing links alone are not enough. With algorithmic, penalties may apply time delay involved. Later, more about how they work methods. Over the last few days, I had already encountered some cases where people [...]

Live @ SMX advanced: periodic table of SEO ranking factors, 2013 Edition

Many people think of the periodic table as a basic organizational map elements. It is also much more powerful than that. By definition, the periodic table incorporates the recurring trends, allowing you to make connections and draw relationships that may not be obvious at first glance. It can also be used as a [...]

SMX London Developer: Jim Sterne on being "a magician" insight

As a search marketer, you probably wear many hats, juggling different roles at a competitive manlist to campaign strategist, tactician and your boss or client reporting, and convince them that your work is wonderful, profitable, more deserving of support and resources. During the speech, a professional explainer "SMX", founder of [...]

Portal features & applications

Business issues

Local search & maps

Link building

Search

SEM industry

SEO SEM &

5 common mistakes with rel = canonical, official Google Webmaster Central blog "big data is going to replace the majority of marketers" www.stateofsearch.com10 key tips to be included on stateofsearch. technical SEO audit comA – for Non-techies, my life ... Head of SEO friendly reminder EconsultancyA: SEO can help your sales team's use, JournalAd search engine group mobile bet matches available soon improved campaigns, within the quality score AdWordsBetter = better results?, vertical MeasuresGoogle you don't make people guess on your E-Commerce, your product pages – PortentEnhance slow forgetting 404 pages in webmaster tools, search engine RoundtableHow do you know if your data is Accurate? A case study using a search, CTRL SEOmozIf my Web host ratings, there is a lot of spammy, clients can affect the ranking of my site?, YouTubePPC back to basics: editing ad groups and ads, Bing BlogSeven SEO tools to improve the efficiency of your online PR, econsultancy auction insights. comUse Google to find your competitors ' mistakes, PPC Hero

Video, music, & image search

Other items

Related topics: SearchCap

About the author: Barry Schwartz is search engine land News Editor, owner of RustyBrick, a Web consulting company based in New York. He also runs a search engine Roundtable, a very popular search advanced topics blog of Sam. Barry's personal blog named cartoon Barry, he can be followed on Twitter here. For more background information about Barry, see his complete bio here. See more articles by Barry Schwartz

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Live @ SMX London: Facebook’s New Graph Search & Its Marketing Implications

In January, Facebook unveiled it’s first major move into the search space: Facebook Graph Search. Graph Search is not just another index of the web, however. Rather, it’s powered by what people are liking and sharing, leading to vastly different results than you’d see on Google. And while it’s not currently a direct threat to Google, the writing is on the wall, so to speak: Graph Search is poised to change the very fundamentals of SEO, and socially-informed search and content marketing.

Graph Search is currently being rolled out as a small private beta, but over time all billion-plus users will likely be using it on an almost daily basis. In other words, it’s important, and something all online marketers should start thinking about – now, before your competitors do.

That’s why we’ve asked a group of search marketing experts with hands-on experience with Graph Search to share their insights and practical knowledge during the Facebook’s New Graph Search & Its Marketing Implications session at SMX London. Our panelists will take a deep dive into Graph Search, discussing how Graph Search is unique, how it will change SEO, and the opportunities and challenges it’s likely to present for advertisers and marketers.

Facebook’s New Graph Search & Its Marketing Implications is just one of more than two-dozen info-packed sessions on May 15-16 in Chelsea – check out the agenda for SMX London and register now!

Looking forward to seeing you in London!

Related Topics: Facebook: SEO | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

About The Author: Chris Sherman (@CJSherman) is a Founding Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series. See more articles by Chris Sherman

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SearchCap: The Day In Search, April 10, 2013

Apr 10, 2013 at 5:01pm ET by Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

Bing Ads Says Product Ads Are Coming This Summer (U.S. Only)

Today Bing Ads announced on its Developer blog that they plan to roll out Product Ads in the U.S. sometime early this summer. The ad unit follows AdWords Product Listing Ads format with thumbnail image, merchant information, price and optional promotional text included in the ad. Bing says they are testing the Product Ads format [...]

Google’s Matt Cutts: Don’t Be The Sucker That Buys The Spammy Domain

Matt Cutts, Google’s head of search spam, posted a video answer to the question “Can I buy a domain that used to have spam on it and still rank?” Matt explains that there can be two penalties here, one on the manual side and one on the algorithmic side. If this was a manual penalty, [...]

Live @ SMX London: Facebook’s New Graph Search & Its Marketing Implications

In January, Facebook unveiled its first major move into the search space: Facebook Graph Search. Graph Search is not just another index of the Web, however. Rather, it’s powered by what people are liking and sharing, leading to vastly different results than you’d see on Google. And while it’s not currently a direct threat to [...]

Unstructured Data: Turning Chaos Into Performance

As advertisers, we’re bombarded daily with new ways to work with our data, many of which promise to streamline and maximize our efforts. Yet, while all of the tools and possibilities for digital advertising can lend significant potency to our marketing strategies, they can also result in frenetic chaos. Advertisers need to find ways to [...]

Search Takes On Even Greater Role In Foursquare 6.0

This morning, Foursquare is rolling out version 6.0 of its app. It puts a new search box “front and center” at the top of the screen to emphasize the local search capabilities of the app. It also adds or enhances other features to make it easier to find places and things to do. The company [...]

Report: Tablets Yield 15% Lower RPC Than PCs; (Another) Rebuttal To AdWords Tablet/PC Combo

The proliferation of tablet devices has begun to lower the value of the tablet segment overall for paid search marketers, even as competition heats up. That’s according to the Q1 Digital Marketing Report by RKG, which finds that tablets generated 15% lower revenue per click than traditional computers. Revenue Per Click by Device Type vs [...]

Google Adds A New Webmaster Annotation For Multilingual & Multinational Sites

Google’s Pierre Far, Webmaster Trends Analyst, announced on the Google Webmaster Central blog a new annotation designed to help communicate redirects and languages to Google for multilingual and multinational web sites. The annotation is designed to work with homepages of multinational and multilingual sites that are configured to point users to localized pages, either via [...]

Google Adds Non-Profit Details To Knowledge Graph

Google announced on Google+ that the Knowledge Graph now supports searches for non-profit organizations. Now, when you search for some non-profits by name on Google, Google will show on the right hand side, in the Knowledge graph box the nonprofit’s financials, cause, assets, tax ID, tax code, recent Google+ posts and more. This seems to [...]

Applications & Portal Features

Business Issues

Local Search & Maps

Link Building

Searching

SEM Industry

SEO & SEM

20 Questions to Ask Before You Hire an SEO Agency in Post Panda/Penguin Era, Search Engine JournalDo Not Ignore Google Webmaster Tools Notifications, Search Engine RoundtableExperiment-Driven Web Publishing, SEO BookHow the Google Panda Algorithm Works, SEO TheoryThe Total Guide To Product Listing Ads, PPC HeroBing Ads March Release: New Reporting Tools and International Support, Bing Ads BlogNew feature: Site Performance, raventools.comRelevance and Trust is the NEW SEO, Search News CentralTread Carefully If You Hear Any Of These From An SEO Agency, Search Engine JournalWhat if Author Rank Never Happens?, CopybloggerWhy Your Keyword Strategy Is Incomplete Without User Intent, HubSpotRelated Topics: SearchCap

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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The Dark Side Of The Internet: A Search Engine That Finds Unsecured Routers, Servers & A Whole Lot More

Developed by John Matherly, Shodan is a search engine designed to help users find certain pieces of software, determine which applications are most popular, identify anonymous FTP servers, or investigate new vulnerabilities and what hosts they could infect.

It also serves as a window into millions of unsecured online connections.

According to an article on CNN Money, Shodan runs nonstop, collecting data from approximately 500 million connected devices and services each month. Through a simple search on Shodan, a user can identify a number of systems that either have no security measures in place or generic passwords that can be hacked easily, leaving countless organizations open to hazardous attacks.

During last year’s DEF CON 20, independent security penetration tester Dan Tentler confirmed a number of unsecured systems he located using Shodan, including a car wash that could be turned on and off remotely, a hockey rink in Denmark that could be defrosted with a click of his mouse, and a traffic control system for an unnamed city that could be put in “test mode” with one command entry.

The biggest security flaw, says Matherly, is that many of these systems should not be connected to the Web, “Of course there’s no security on these things. They don’t belong on the Internet in the first place.” Citing that many systems can be controlled by a computer, IT departments will hook them up to a server, unintentionally making systems and devices available to anyone with an Internet connection.

The most common users on Shodan include security professionals, academic researches and law enforcement agencies. Users without a Shodan account will retrieve up to ten results per search, while account users get 50 results per search. To see everything Shodan can serve up, users are required to give more information about what they want to find and pay a fee.

Matherly admits to CNN Money that Shodan could be used for criminal purposes, but says most cybercriminals have access to botnets that achieve the same results.

Related Topics: Legal: Crawling & Indexing | Legal: Privacy | Legal: Security | Search & Society | Search Engines | Search Engines: Meta Search Engines | Search Features: Safety

About The Author: Amy Gesenhues is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles. See more articles by Amy Gesenhues

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Words can do to a subscriber growth rates: one organization search

Second chance animal rescue Association (SCAR) has been running a successful email marketing campaign for a while now. Subscribers are coming steadily and are looking for a good open rate everyone happy seems to be working.

But here we've been some areas of their campaign and the team that can enhance the change specifically pointed out the sign up process, and they have brought a significant increase in subscriber growth.

Get a lot of subscribers, as it can be? You have to understand your email registration process is easy to ask for others to see? Simple changes could bring more growth. A common mistake that they had in their email page to learn how you can be fixed to a login.

This is what it looked like before we change proposal scars signup page:

Click to enlarge

First, the good:we all describe their monthly e-newsletter, and even their televised archive link to happy to see the scars to set expectations.

Now, the bad: we found a bit confusing newsletter description text. It is the first e-newsletter delivered to your email after you throw a sentence talks about the member newsletter.

We originally read it, we were confused as to how often a newsletter sent to members newsletters and e-newsletters, what a difference.

After implementing our suggestions page is here: join the scars

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Changed: clearly now in the member newsletter. differentiate e-newsletter Option is what visitors and it is easy to figure out a way to get what you want.

After one month, the new representation of the month was a live opt-in rates were compared to the month before making any changes. Change month has brought increased 46% subscribers. Scars staff suggestions, thank you very much and we were happy to bring positive results, such as our offer.

Their wording and change the page easier to understand a little bit more visitors convert at the Subscriber, the scars.

Are you ready to test your form? Download your free guide on what Web form design and test ideas about Aweber in the instructions on how to perform.

A test page? AWeber Unbounce, you can test your landing page is integrated with the service.

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In search of lost sleep: Secular trends in the sleep time of school-aged children and adolescents

a Health and Use of Time (HUT) Group, University of South Australia, GPO Box 2471, Adelaide SA 5000, Australiab Sansom Institute for Health Research, University of South Australia, GPO Box 2471, Adelaide SA 5000, Australiac School of Health Sciences, University of South Australia, GPO Box 2471, Adelaide SA 5000, AustraliaReceived 7 January 2011. Revised 18 March 2011. Accepted 18 March 2011. Available online 25 May 2011.View full text Sleep deficits are associated with a wide range of detrimental physical and mental health outcomes. There is concern that children are not getting enough sleep, and that sleep duration has been declining. However, evidence is sparse.

A systematic review of world literature was conducted to locate studies reporting the sleep duration of children aged 5–18 years. Monte Carlo simulation was used to generate pseudodata from summary data, which were combined with raw data and analysed by linear regression of sleep duration on year of measurement at the age × sex × day type × country level.

Data were available on 690,747 children from 20 countries, dating from 1905 to 2008. From these data, 641 regressions were derived. The sample-weighted median rate of change was -0.75 min nightly per year, indicating a decrease of more than 1 h per night over the study period. Rates of change were negative across age, sex and day type categories, but varied according to region, with Europe, the USA, Canada and Asia showing decreases and Australia, the UK and Scandinavia showing increases.

Over the last 103 years, there have been consistent rapid declines in the sleep duration of children and adolescents.

prs.rt("abs_end");Sleep duration; Children; Adolescents; Trends

Figures and tables from this article:

Fig. 1. PRISMA flowchart for the search.

View Within ArticleFig. 2. Funnel plots of changes in sleep duration (Y-axis, min/year) against the span of years for each regression, and the total sample size for each regression (X-axes). The dashed line is the sample-weighted median rate of change (-0.75 min/year).

View Within ArticleFig. 3. Box plots showing sample-weighted rates of change for age (Fig. 3a), sex (Fig. 3b) and day type (Fig. 3c) sub-groups. The dashed line is the sample-weighted median rate of change (-0.75 min/year). k = number of regressions assessed; SD = standard deviation; IQR = interquartile range.

View Within ArticleFig. 4. Box plots showing sample-weighted rates of change for different regions. The dashed line is the sample-weighted median rate of change (-0.75 min/year). k = number of regressions assessed; SD = standard deviation; IQR = interquartile range.

View Within ArticleFig. 5. Box plots showing sample-weighted rates of change for different year periods. The dashed line is the sample-weighted median rate of change (-0.75 min/year). k = number of regressions assessed; SD = standard deviation; IQR = interquartile range.

View Within ArticleTable 1. Search strategy used for each database.

View Within ArticleTable 2. Rates of change (minutes per day per year) in sleep duration according to sex, age, day type and geographical location.

Significant differences were found across age groups (with the exception of 13–15 and 16–18 year-old age categories), sexes, regions and between different day types (P < 0.05).k = number of regressions assessed; n = sample size; SD = standard deviation; IQR = interquartile range.

View Within ArticleCopyright © 2011 Elsevier Ltd. All rights reserved.

prs.rt('data_end');

View the original article here

In search of lost sleep: Secular trends in the sleep time of school-aged children and adolescents

a Health and Use of Time (HUT) Group, University of South Australia, GPO Box 2471, Adelaide SA 5000, Australiab Sansom Institute for Health Research, University of South Australia, GPO Box 2471, Adelaide SA 5000, Australiac School of Health Sciences, University of South Australia, GPO Box 2471, Adelaide SA 5000, AustraliaReceived 7 January 2011. Revised 18 March 2011. Accepted 18 March 2011. Available online 25 May 2011.View full text Sleep deficits are associated with a wide range of detrimental physical and mental health outcomes. There is concern that children are not getting enough sleep, and that sleep duration has been declining. However, evidence is sparse.

A systematic review of world literature was conducted to locate studies reporting the sleep duration of children aged 5–18 years. Monte Carlo simulation was used to generate pseudodata from summary data, which were combined with raw data and analysed by linear regression of sleep duration on year of measurement at the age × sex × day type × country level.

Data were available on 690,747 children from 20 countries, dating from 1905 to 2008. From these data, 641 regressions were derived. The sample-weighted median rate of change was -0.75 min nightly per year, indicating a decrease of more than 1 h per night over the study period. Rates of change were negative across age, sex and day type categories, but varied according to region, with Europe, the USA, Canada and Asia showing decreases and Australia, the UK and Scandinavia showing increases.

Over the last 103 years, there have been consistent rapid declines in the sleep duration of children and adolescents.

prs.rt("abs_end");Sleep duration; Children; Adolescents; Trends

Figures and tables from this article:

Fig. 1. PRISMA flowchart for the search.

View Within ArticleFig. 2. Funnel plots of changes in sleep duration (Y-axis, min/year) against the span of years for each regression, and the total sample size for each regression (X-axes). The dashed line is the sample-weighted median rate of change (-0.75 min/year).

View Within ArticleFig. 3. Box plots showing sample-weighted rates of change for age (Fig. 3a), sex (Fig. 3b) and day type (Fig. 3c) sub-groups. The dashed line is the sample-weighted median rate of change (-0.75 min/year). k = number of regressions assessed; SD = standard deviation; IQR = interquartile range.

View Within ArticleFig. 4. Box plots showing sample-weighted rates of change for different regions. The dashed line is the sample-weighted median rate of change (-0.75 min/year). k = number of regressions assessed; SD = standard deviation; IQR = interquartile range.

View Within ArticleFig. 5. Box plots showing sample-weighted rates of change for different year periods. The dashed line is the sample-weighted median rate of change (-0.75 min/year). k = number of regressions assessed; SD = standard deviation; IQR = interquartile range.

View Within ArticleTable 1. Search strategy used for each database.

View Within ArticleTable 2. Rates of change (minutes per day per year) in sleep duration according to sex, age, day type and geographical location.

Significant differences were found across age groups (with the exception of 13–15 and 16–18 year-old age categories), sexes, regions and between different day types (P < 0.05).k = number of regressions assessed; n = sample size; SD = standard deviation; IQR = interquartile range.

View Within ArticleCopyright © 2011 Elsevier Ltd. All rights reserved.

prs.rt('data_end');

View the original article here

Do you want to search every day for the client?

If you want to search for the client, and improve your business every day, but every day a new customer for our marketing most search I'm not sure. If you remember my last course to improve our business customers Squeezer, and make more money in a variety of lead generation strategies were discussed. (Even though I often do the same thing it manually), I just have a cool application that can handle a day, every day, more than can be sent to the lead. For example, company name, address, email and phone number and you should find the same prospects all information about, click the button? What kind of service for people like us to sell our services, this is actually a great way to find people who are interested.

For example, just type "dentistry Charlotte, nc" button; And pages and data page, address, phone numbers, reviews and ratings, even emails are not easy to find and you will get the entire database, including Google maps or use the traditional methods such as the yellow pages: list of Google places about how corporations have, and filtering the results by? There are services that do not report sales opportunities? Or you can offer you a lot more to them, do not think you can be? Have a look at this video to see how it works.

If you think you just tried it working Warrior Verice Lewis and her services to request a response from the business owner to publish applications speak louder than the words of the buyer. This screenshot will look as she only thread

If you need something that is fully automated and the potential to bring clues to any city in any niche, something something that would actually care about the service, you are required to contact potential customers. This is definitely going to be offline wso of the day tomorrow: tried it and how to discover potential clue it see: http://www.warriorforum.com/warrior-special-offers-forum/562207-offline-lead-generation-software-training-power-lead-snatcher-easily-make-6-7-figure-business.html

PS: SEO contract and invoice file are included in the course are very important.

NewGenre business solutions (Google top'er ' quality SEO services ') works with a team of experts. Apart from our own online news distribution and operates several services

   

View the original article here

Denver Search Engine Marketing-3 Steps to Improving Your Search Engine Rankings This article provides three ways to improve your search engine marketing.

Post a mystery vacation. What do you get when you cross a web site with superb content with it target audience?
Answer: Nothing good.
In addition, the site is search engine friendly and optimized.
I would like to use this column as a forum to address the three most pressing search issues s.
First) This is my understanding that search engines historically expected tags are the most important words on the page, and it is widely abused. Is it also has to put keywords in the tags if they are used in the title tag? In the past, it is true that the tags are very important in terms of SEO. While they still play a role, its value has declined over the years. I usually only recommend using tags where it makes sense to do so "in a position adjustment. Do not use too many tags on a page. If you want the text to be larger, as shown, then use lessPosition tags. Also, do not place entire paragraphs into heading tags. Do not forget to use them exclusively for positions. Proper use of the labels will not get in any hot water. Use the label that best represents the look that will. You also should not have too many repetitions of the label of each page, and you may be safe with 3.2 instances, I usually recommend no more than once.

 2) We have a sitemap for Google and Yahoo. Can be used to help us identify problems with our website and if so how to use it for this purpose?
(Note: I long to be treated sitemap XML) If you go to Tools Webmaster and Google to ensure that the site is "tested" Google will display errors with your sitemap (such as 404, and the etc..). Here you can set your preferred domain. I recommend setting to display a URL "WWW" version (with non-site version is also good, but using the website version is slightly better, with the most inbound links will probably use the web version). By using only one version, you can help focus page rank and ranking of the site and to help reduce duplicate content issues and website versions without appearing at the same time.
3) Our main pages seem to be in the regular results, but many of our pages in supplemental results. (These pages seem to be bound by the results of database search).
Further results will achieve rankings when there are very specific and limited resources demand associated with demand. Typically pages achieve supplemental status if they have very limited content, advertising is very heavy or have a large number of outbound links. Pages can receive supplemental status when they simply do not meet the high standards of other highly relevant pages on your own site. Google will soon rank the most relevant page on your site and if additional page is now less relevant content, a page will rank instead.
CORE-is the largest online resource for [Denver Search Engine Marketing] (Link: http://www.core-media.org/content/view/373/446/> Denver) can help you get the top tenrankings that will bring highly targeted visitors to your site who are actively looking to buy exactly what

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