Live @ SMX London: Facebook’s New Graph Search & Its Marketing Implications

In January, Facebook unveiled it’s first major move into the search space: Facebook Graph Search. Graph Search is not just another index of the web, however. Rather, it’s powered by what people are liking and sharing, leading to vastly different results than you’d see on Google. And while it’s not currently a direct threat to Google, the writing is on the wall, so to speak: Graph Search is poised to change the very fundamentals of SEO, and socially-informed search and content marketing.

Graph Search is currently being rolled out as a small private beta, but over time all billion-plus users will likely be using it on an almost daily basis. In other words, it’s important, and something all online marketers should start thinking about – now, before your competitors do.

That’s why we’ve asked a group of search marketing experts with hands-on experience with Graph Search to share their insights and practical knowledge during the Facebook’s New Graph Search & Its Marketing Implications session at SMX London. Our panelists will take a deep dive into Graph Search, discussing how Graph Search is unique, how it will change SEO, and the opportunities and challenges it’s likely to present for advertisers and marketers.

Facebook’s New Graph Search & Its Marketing Implications is just one of more than two-dozen info-packed sessions on May 15-16 in Chelsea – check out the agenda for SMX London and register now!

Looking forward to seeing you in London!

Related Topics: Facebook: SEO | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

About The Author: Chris Sherman (@CJSherman) is a Founding Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series. See more articles by Chris Sherman

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Google Adds Non-Profit Details To Knowledge Graph

Google announced on Google+ that the Knowledge Graph now supports searches for non-profit organizations.

Now, when you search for some non-profits by name on Google, Google will show on the right hand side, in the Knowledge graph box the nonprofit’s financials, cause, assets, tax ID, tax code, recent Google+ posts and more.

This seems to only currently work for non-profits with Google+ pages. So if you do the marketing for a non-profit, it may be wise to create a Google+ page for them.

Here is an example of a search for [donors choose]:

The information that is shown in the knowledge graph includes the number of followers on Google+, Wikipedia description, logo & link to Google+, tax ID number, founded date, tax deductibility code, nonprofit category, assets, revenue, income and the founders.

Related Topics: Google: Knowledge Graph | Google: Web Search | Top News

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

Connect with the author via: Email | Twitter | Google+ | LinkedIn

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