Six Video Marketing Tips that Drive Traffic Cost Effectively

Let’s be honest; driving traffic to your site is not easy; it takes lots of time and effort to get good traffic that can be monetized effectively.

However; we have found that right now (we expect this to change) using video content to drive traffic is comparatively less work, and lower cost than using textual based content – this is simply because less people are creating video content.

This post will take you through some methods of getting traffic to your site using video content. We will not be covering the production process here. If you have never done video production before and are intimidated by the prospect then you can head over to the My Web Presenters video marketing blog for ideas and support after reading this post.

If you use PPC to drive traffic then you will be aware that making a profit is not easy as markets are pretty saturated on most keywords. However; this is not yet the case with video content. You will find that using promoted videos in Youtube gets you clicks more cost effectively than bidding on the same keywords in Adwords.

Yes, the functionality is different; you pay per view on Youtube promoted videos nowadays (they are part of the True View family now) so need to ensure that your call to action works in order to get the viewer to your site; but we have found that if your content is pretty good (does not need to be excellent) then this can be a more cost effective method of traffic generation.

Here is the intro video on using Adwords to promote your video content.

Aside from using Adwords there are many simple things that you can do to make your video content more visible within Youtube.

Be sure to include your website URL in your YouTube video description. At the top of your description is the best place. Make sure you include the ‘http://’ as this makes your URL appear as a clickable link.

Have a slide (or two) in your video displaying your URL: within your video you can include a slide which gives the viewer the URL of your home page or a specific product page – whatever is most appropriate for your purpose.

Use annotations to display your URL & calls to action: YouTube have an annotations feature which allows you to add interactive elements to your videos on YouTube, after you have uploaded them. One of the main issues people have with this feature is that it doesn’t allow you to create clickable links to URL’s outside of YouTube. However, it does allow you to create clickable links to other YouTube videos. You can also use annotations to display your URL and to encourage viewers to visit your website after watching your video.

This video shows you the different ways that you can use annotations in YouTube:

As you can see, there is lots of potential to use annotations in different ways. It is an opportunity to use calls to action to encourage users to subscribe to your YouTube channel.

Top Tip: LinkedTube does allow you to add clickable links to your YouTube videos.

Oneload is an online video distribution website that enables users to upload videos to multiple platforms at once. So, rather than uploading your videos one by one to all of your social media and video sharing sites, Oneload will save you time and do it for you.

Oneload includes a useful analytics tool which can tell you how many times your video has been viewed on each of the platforms you have uploaded it to. This will enable you to understand which platforms are having the best results for your videos and should inform your future video marketing strategy.

By sharing videos quickly to multiple platforms you will get quick traffic to your website – if you have made it obvious to viewers how they should get there (i.e. include your URL in your video – see point 1!).

Similar in principle to guest posting – you want others to help you promote your content.

Strategic collaborations could really give your video that extra needed marketing boost. If you work with the right people you may gain some influential marketing weight for your video.

a) Interview well known people in the industry: As well as meaning you are producing attractive and relevant content, this will also mean you will get some good quality links back to your own website.

b)  Work with other organizations to produce videos: Collaborations are a great way to build relationships and positive reciprocal relationships are likely to yield good results. A collaboration means you are doubling your creative potential and of course, your marketing potential. You will be reaching two core audiences instead of one.

Do not make the mistake of treating your videos as stand alone marketing elements. Uploading them to YouTube and leaving them there for people to find is not enough. Use social media sharing tools to push your video content out to as much of an audience as you possibly can.

Facebook, Twitter, MySpaceTV, Vimeo, Google Video, Revver and all of the others out there are worth sharing with to reach as big an audience as possible.

If you do not yet have a social network strategy for traffic then I suggest that you get started asap as this really can be a fantastic way to drive traffic – you need to build relationships with like minded people and to promote each others content – as if you were in a tribe or a team.

You need people to be able to find your video in the first place – before you use the video as a way to draw people to your website! The best starting point is to know what keywords your target market are searching and then optimise your videos with the keywords that they are using.

Use keywords in your video title, description and tags. Make sure that you actually use tags on your videos! Use captions/subtitles because these are searchable by search engines and will be rich in keywords that are scattered throughout the content of your video. When a video appears in search engine results it is a far more attractive click option than pure text.

Youtube does have closed caption functionality where it auto-generates the subtitles for you – DO NOT rely on this; it is a good starting point but it is inaccurate to a similar degree as Google translate.

This guest post was written by Neil Davidson, who is the Founder of My Web Presenters, who are a leading Corporate Video Production specialist. They work with businesses of all sizes to create and market compelling and emotive video that helps them to communicate with their specific audience.

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30 Ways to increase traffic to the site

Site traffic is like the proverbial pot of gold promised at the end of the Rainbow! The Rainbow is there but no pot of gold. Sad, but true!

Bloggers and online business owners... everyone needs traffic. I am sure has been applying techniques for site traffic, let's do a recognition of what it has been doing and what else can be done.

( 1) Publish videos and watermark with the URL of the site.

( 2) Posts guest send to other sites with a link to your Web site.

( 3) Use services such as FeedBurner or Mail Chimp to build email lists.

( 4) Set up e-mail auto-responder series. Use Aweber.com.

( 5) Write an eBook and distribute it free of charge. Attach a registration form. You can increase the electronic mailing list.

( 6) New Tweet posts in your site or business services frequently. You can automate this process.

( 7) Start a Facebook page in your blog / company name. Updated on a daily basis.

( 8) Launch monthly contests. Increase subscribers and traffic to the site.

( 9) Three times a week, begins a marathon of comment. Comments about similar niche sites. Comments must be linked to your Web site.

( 10) Blog in WordPress self hosted platform.

( 11) Model of PPC advertising for use if you have the budget.

( 12) Started a journal and write about you and your business.

( 13) Start your own podcast channel.

( 14) Share the contents of the Web site Digg.com and StumbleUpon.com.

( 15) Embed blog / email signature business links.

( 16) The hosting service must have high uptime guarantee.

( 17) Use featured slider to focus on popular content pages.

( 18) Publishing articles on article directories to return the traffic of the site and links.

( 19) Customize your approach visitors. Network strongly. Leave a favorable impression.

( 20) Has a mobile version of the Web site.

( 21) Create link wheels with Squidoo.com and HubPages.com.

( 22) Write each month 5 press releases and distribute it. Repeat the process.

( 23) If you have a budget, use Facebook ads but research properly before moving there.

( 24) If it is a business site, get bloggers to review the product and publish comments on their respective blogs. This is an initiative of paid but it was worth it.

( 25) Submit your site to directories of businesses, enlisting in Google places and submit to search engines.

( 26) Do guerrilla marketing.

( 27) Use Market Samurai to trace his rank in the search engine results.

( 28) Install Google Analytics and the objectivesset.

( 29) Get site traffic by adding your blog to Technorati.

( 30) Learn to have opinion about things. Steering wheel helps few feathers and people watch. Do and when people look at you, they want to know about you and where they are going? To your site in line/s.

I know that there are many other ways to get traffic to the site. What is your favorite method?

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The Benefits Of Buying Website Traffic

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AppId is over the quota

The one way that you can create a successful website for yourself is to attract new traffic. Attracting new traffic to your site is easier said than done, however. Everyone managing a website for the first time struggles to find solutions to this fundamental marketing question. There are actually many ways that you can bring new traffic to your site, which means that you have a number of options you can consider. On the other hand, a lot of options means that you might spend a lot of time pursuing a solution that ends up not giving you the results you want. It’s important that you need to find a way to attract website traffic that is both successful and easy to manage. One of the best ways that you can accomplish this is to buy website traffic.

At first glance, it might not make sense to buy traffic for your website. How much money is this really going to cost you? Is purchasing website traffic actually economical? And most importantly, are these purchase decisions really going to translate into long term traffic for your website? Spikes in website popularity can bring you a lot of traffic in a short amount of time, but it’s the number of visitors that stick around for the long term that are going to make the real difference. Ideally, you want to cultivate a traffic flow of repeat visitors as well as new visitors.

It’s actually not an unusual practice for websites to buy visitors. Buying visitors is a fairly simple practice though for this marketing strategy to be truly successful you have to be consistent in your efforts and follow through on each of your leads. It’s very important that you keep in contact with the other sites you are networking with; you should also regularly communicate with any marketing agency you’ve partnered with. The information that your professional affiliates and partners can give you is invaluable and may actually help you refine your marketing strategies. The information gained from the people managing websites you are affiliated with can help you predict traffic flow changes on your own website.

The decision to buy website traffic may seem unusual, but as you learn more about what it means to buy visitors, you’ll see that this choice actually makes a lot of sense. This kind of traffic is more steady and, in a way, more predictable than traffic that isn’t purchased. A steady, dependable stream of traffic at your website will significantly raise your site’s online profile, which gives you ever-growing leverage to adapt, enhance, and develop your website in all the ways you’ve always wanted to. Dependable traffic directly translates into a higher demand for content, features, and services from your website. Further, as traffic to your website continues to increase, you can demand a higher price from advertisers who wish to purchase ad space on your site. Your website visitors benefit by gaining access to new and improved features, your advertisers benefit by increased interest in their products and services, and you benefit by earning more through advertisements and by pleasing your visitors.

It’s not difficult to buy visitors for your new website. Doing so has many direct benefits that will improve the website experience for you and your visitors.

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Tags: buy website traffic

This entry was posted on Saturday, June 16th, 2012 at 4:24 PM and is filed under Buy Traffic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Want more website traffic? Try these helpful tips!

There is an old proverb that goes like this: "If a tree falls in the Woods, and no one is around to hear it, it makes a sound?"  This same idea can be applied to more modern thinking so, for example, in terms of running a website: "If a Web site is displayed on the Internet, but nobody visits it, really exist?"  A website without people to visit it might not actually be a website at all.  Quality traffic and visitors are the roots, the lifeblood of any website.  Without it, this site would just wither and die at the end.  Fortunately for you and your Web site, there are many, many ways to increase the flow of traffic to your site.  For example, there are programs and services that can provide you with free marketing tips and help you create free website traffic for your site.  There are also more sophisticated programs and services through which you can purchase web traffic and increase the number of visitors on your website.  In the world of online business and marketing, more visitors equals equal more sales, more sales and more profit.  Let's go over some of the strategies that has tried and tested and proven to be successful in increasing web traffic.

A strategy to generate more traffic for your site that is often underestimated and overlooked, is to monitor and analyze the current traffic that your site is already.  Most website hosting server protocols and services have provisions to provide the owners with detailed reports and analyses of just about every aspect of the Web site and its activities.  If this is not currently available to you regarding your website, contact the web administrator for information about how to enable these features.  With these monitoring tools, you can monitor the current traffic and see where most of the traffic is coming from.  Then, you can use this information to go to that source and help expand upon it further.  For example, if you notice that the most targeted visitors to your website is from a certain location where send and publish articles and content, so it might be worth your time post and post a bit more in that venue, as has already been shown to be successful.  In this way, you can potentially increase interest among a group that already has shown substantial interest, which is generally much easier than trying to arouse interest among a group of people who have no idea that goods and services your site has to offer and may have never heard of your site.

Let Revisitors proprietary technology help with all your Web site traffic

Another easy and often overlooked strategy for the promotion of your Web site and generate Internet traffic, is to ensure that each e-mail send to include a link to the website that you are trying to generate traffic for.  Now then, with this particular shape or promotion, you're not likely to see an increase in quality traffic, great and immediate but it is certainly one of the simplest things you can do and it's really making a difference.  Just think of all the emails that you send every day to vendors, suppliers, customers and even those that are potential customers.  If every email you send a link to your website, which can create a lot of self-awareness and potentially reach a lot of people without having to really do something.  Do you know where ever you subsequent sale may come from, and I certainly do not want to miss the next sale because neglected to do something simple like putting your link website information of e-mail signature.

The next tip that might be useful for your attempt, is to get your site posted at directory listings as many as possible.  If you are unsure whether a directory online, it's easy to think of them as digital books online of sorts in which information can be seen and referenced by users.  Once your Web site is on a particular directory, there is usually well and is readily available for all users to search and access indefinitely.  This strategy has a great potential to be a long-term solution – but effective – easy to increase the flow of targeted traffic.

The last item to be addressed here, but certainly not least, is to work with an SEO consultant by SEO services company to increase your search engine rankings on all major search engines.  SEO stands for Search Engine Optimization, and if you have a website and are looking to increase Web site traffic, so it's certainly something that can't be overlooked.  In essence, what makes SEO is creating relevant content for your website that has just the right amount of certain keywords throughout the text in just the right proportions and in just the right amount.  Your SEO consultant will help you understand how this works and what the correct proportions and quantities actually for what you are trying to do.  Basically, a Web site with the best quality content SEO appear higher in search engine results and therefore be notable by users who are looking for keywords and related terms.  When a user searches for something on a major search engine, studies have shown that they typically don't go too far in your search results before you find something that interests you and click.  For this reason, it is extremely beneficial to do anything you can to make your website appear above the results search engine rankings so that more users are more likely to see and click on the link.

Now then, there are many ways to increase traffic to your website and many ways to buy targeted traffic and free traffic generating website as well.  As we consider these and other options, take your time to evaluate your goals and determine which approach is best for you and your website.

Tags: buy targeted traffic, website traffic

This entry was posted on Wednesday, July 18, 2012 to 21:37 and is filed under website traffic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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How to Take Advantage Of Existing Traffic

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AppId is over the quota

Many online business owners who are looking for a way to get inexpensive or free traffic understand that it can take time and money to build up the kind of web traffic that would allow them to market their products in the way they desire. Even if you have the best looking website, it may not be easy to find for first-time visitors. Even if you have the most interesting articles, designed with SEO, the highly competitive nature of the Internet may not allow you to easily bring your search engine ranking to the place you want it. The good news is that there is an effective way of how to increase website traffic in this environment: take advantage of websites that have already built up their web traffic.

If you are an online dealer of a commodity item, chances are that there are already websites that are established, successful, and currently bringing in the kind of web visitors that you would like to see on your own site. By establishing links to your website on these high-traffic sites, you can quickly realize increased visitor traffic. As you can guess, you will probably not get a link on the websites of your direct competitors. But you can establish your presence on related sites whose products supply or compliment your business. For instance, say your website markets first-aid products such as antibacterial medicine and bandages. Now consider another site, a successful site that has been around for a while, which rents hospital equipment such as crutches and wheelchairs. Many of their visitors may be interested in your products for the same reason that they went to the original site, or will at least be in the frame of mind of having interest in medical products. From links on the established site, you get free traffic that is targeted to your business. The original site is motivated to help you because you provide a service to their customers that have further needs. In other words, you expand their related product base with essentially no work on their part.

If this method of inexpensive traffic makes sense for your business, then the first step is to contact a free website traffic system provider. They are already set up to provide the proper successful origin sites for your type of business. You can expect in-depth traffic tracking from this provider, allowing you to find the increase in your business that you obtain with this strategy.

The good news is, once you have spent some time participating in this type of free traffic program, you too will become an established site. Less-established companies will begin to seek you as the affiliate site. You will not only attract increased business for yourself, but increase your community visibility. For instance, as an established site, you will attract SEO writers. There are some writers you will even pay to be published on successful sites such as your own. This all works together to increase your web visibility and to bring your ability to make money to an even greater level. If you are looking for how to get more traffic, consider this strategy for your business.

Tags: free traffic, how to get more traffic, web traffic

This entry was posted on Thursday, June 14th, 2012 at 9:07 AM and is filed under How to Get More Traffic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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How to find a Provider with Premium traffic

As a website owner, one of your primary concerns is to increase traffic.  You understand that, just as in any store, a healthy trade survives with a lot of customers.  If you have performed an analysis on your site, have separated customers of this website from all your customers – including customers who purchase from affiliate sites and actual customers who come to your physical location – and I know how to sales is generated for the number of visitors they receive.  For example, if you have a unique product that sells for $ 10 and you make a sale, on average, for every 3 customers, the conversion rate is $ 10/3 for each client, that is, 33 cents for the average customer.  This means that you can increase your revenue how to increase traffic.

There are many websites that offer to help you increase your traffic.  In particular, it can be considered a traffic provider, i.e., are not making improvements to your site and increase your SEO, who are actually looking for a provider that will forcibly directing traffic to your site.  How do you choose the provider of traffic for your business, you want to be careful to choose a company that will keep your conversion rate.  In other words, you really don't want to simply increase your traffic, you want to get more of the types of visitors who are likely to become customers.

A way to buy internet traffic that will increase sales is for your search provider.  Find one that has some longevity and took the time to build its network of Executive.  The size of this network are the basis of the service you are purchasing.  This becomes even more important if you have unique or esoteric product, not a common product of raw materials.  Need to find out as much about the quality of the provider's network as possible.  One way is to check the description by the provider.  An ethical provider will often state that categorically will not use robots or automated hits artificially increase your traffic.  He will help to make aware of the kinds of things that you need to look to be sure you're getting really premium traffic.  Often he provides independent assessments of the quality of your traffic through the Alexa rating service, for example.  Without a doubt, the best traffic providers provide their service and refund if not join Alexa ratings, or objectives of sales conversion.

A great way to establish a reputation for a provider of web traffic is to check the testimonials.  Blurbs published on the website providers are a good start and will give you an idea of what the company tells you to wait for the results.  If your company has a forum, this is even better.  If you have allowed positive comments and critics, they are in great shape to get a true company profile.  Finally, look for a company that doesn't freeze in payments before finding how well it performs for you.  In this way, you have an excellent strategy to increase your traffic and revenue.

Tags: increase traffic

This entry was posted on Monday, June 25, 2012 to 20:10 and is filed under how to get more traffic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Getting free traffic from Google News

Google News
You do not need to be a freelance News CNN or BBC to get more traffic from Google News. Google, as I'm aware, only keeps news articles for 30 days.
How to use
Use the search bar at the top of the page, start by typing the site:-then you will need to enter keywords to search the contents of the site. Then you see how many Google sites approved within the time related to your keywords. The lower the response, less popular is this keyword. For example, if you wanted to look at the search engine industry over the last 30 days, googleadesnse.comyou must type the site: you will see a huge number not seroundtable.com pages come up.
The owner of these pages have suggested their site to Google is good news, if you think your site also has good news, not included under your keyword search, you can send it to Google for their approval. If your site is approved by Google being newsworthy, I get a lot of movement by visiting Google news people.
If you want to send the confirmation page, scroll down to the bottom to go to the home page, click the link ' about Google News. What it is rather long page scroll down to the FAQ so and 26 Q-What happens if I don't see my favorite news source in the search results? You can get in touch, recommend new source by selecting the first option. If your site has news and up to date (helps if your site is a general news site, not just one), then simply send it for approval. Possible Google did not approve this new site, but this should not deter you apply. A site which is usually more authority.
Using press releases for Google News
If you are sending standard articles through PRWeb, you already have some of these Google News are selected. If not, then it is perhaps something you should consider. No press release was written by a pro; They are reviewed by a team of editors, you could write a 10-15 minutes. Sufficient number of paragraphs, and then submit it to PRWeb. You may receive any publications in this way, visitors are also going to look at your site.
If you can return to the home page and use the search command again, type site: prweb.com and you will see a large number of pages on Google News are from this source. You can send a press release, and in fact did not understand also can get more traffic for this release one if it has Google News. Another site that Google News is really so this site too prleap.com should I consider when submitting articles.
Note the following article on my Google images to get a few free movement.http://www.google.com

Getting Free Traffic From Google News

Google news 

You don't have to be a CNN or BBC news reporter to get considerable traffic from Google News. Google, as far as I am aware, only keeps news articles for the last 30 days.  

How to use  

Using the search bar at the top of the page start off by typing in site: - you would then enter keywords to search for a site's content. You will then see how many sites Google has approved in the timeframe that relates to your keywords. The lower the response, the less popular that keyword material is. For example, if you wanted to look at the search engine industry over the last 30 days, you would type in site: seroundtable.com and you will see that not a huge number of pages come up.   

The owners of these pages have suggested to Google that their site is one with good news and if you think your site also has good news and is not included under your keyword search, you can submit it to Google for their approval. If your site gets approved by Google as being newsworthy, you can get a lot of traffic from this by people visiting Google News.  

If you want to submit a page for approval, go to the home page and scroll down to the bottom, click on the link 'about Google News'. What will come up is quite a lengthy page so scroll down to the FAQs and go to Q 26 - What if I don't see my favourite news source in the search results? You can get in touch with them and recommend a news source by choosing the first option. If your site does have news and it is up to date (it helps if your site is industry specific rather than just a general news site), then just submit it for approval. It is possible that Google may not approve a site that is brand new but that shouldn't deter you from applying. A site that has been around longer generally has more authority.  

Using press releases to get in Google News  

If you are a regular submitter of articles through PRWeb, you may already have had some of these featured in Google News. If not, then this maybe something you should consider doing. A press release doesn't have to be written by a professional; they are reviewed by a team of editors, and can be written up in 10-15 minutes. A few paragraphs are sufficient and then submit it to PRWeb. You may get some publicity this way and also have visitors going over to look at your site.  

If you go back to the home page and using the search command again, type in site: prweb.com and you will see a large number of pages on Google News are from this source. You may submit a press release and not actually realise you can also get a lot more traffic for this one release if it features on Google News. Another site that features highly on Google News is prleap.com so this site too should be considered when submitting your articles.  

Watch out for my next article on using Google Images to also get some free traffic.  

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Travel Websites - How to Increase Your Traffic & Sales Guaranteed

Web sites are a major part of the tourism marketing success strategy used by international tourism promoters in the new millennium: tourism boards, Associations, lodging, tour operators, etc.
Big Fat Warning
If your travel web site does not have these four primary elements clearly and quickly represented, you are missing opportunities, losing sales and may not survive in the tourism industry.
1. Creates a desire to use your tourism services, visit your destination or participate in your unique tourism option
2. Clearly informs prospects of travel and service benefits, options, sites, nature/environment, activities
3. Answer questions and concerns a typical visitor may have
4. Motivates prospects to contact you quickly (not your competitor) for more information, travel options and dates, answer questions and address concerns
If your site achieves all these goals, then the prospects that have visited your site will be more excited, motivated, qualified, informed and much closer to giving you a booking or visiting your country.
What percentage of your total website visitors are converting into solid prospects and sale?
Probably not as much as you would like.
This article is not about web design and layout theory, but why the written word and consumer psychology is a prime factor in influencing arrivals and sales from your travel website.
Create a desire to Visit your destination or travel with your company
Prospective travelers may or may not choose to visit your destination based on what they read on your web site - usually just your home page. Read the article Tourist Safety and Security on Adventure Business Consultants, then you'll know how crucial it is to first communicate to prospective travelers that your destination and/or tour is a safe, secure and fun place to visit. With so many global destination choices online and so much international turmoil, you MUST communicate clearly it is a safe and fun destination quickly.
The best place to first communicate safety, security and fun is on your home page, not buried deep in your site. When someone first comes to your web site, you literally have five to twenty seconds to grab their interest and compel them to want to know more about your destination, tours, etc. If you don't grab them on your home page, they are gone. Those prospective tourists are back to surfing the web, seeking out a more interesting, compelling tourism web site and vacation destination.
If you look at your log report, (the statistical report that your internet service provider should make accessible to you) that monitors your web visitors activity, i.e. pages visited, length of time on your site, key words used to find your site, etc., you may notice that the majority of visitors may stay less then a minute. On a poorly written and designed web site, maybe less then fifteen seconds. So grabbing their attention and motivating them to want to know more is the first obstacle and opportunity. Testimonials and photos of happy tourist are perfect for communicating safety and experience quickly. Use them liberally.
Tourism Web Site Must Clearly inform
One of the prime reasons people travel is to experience "something different" from their ordinary life and location. Active and ecotourists want to learn about new cultures, see different houses, hear and speak a different language, reflect on ancient religions and buildings, marvel at unbroken vistas, or try a new activity. This is exactly what most ecotourism operator and destinations are selling and what you must communicate to your web visitors.
Too many web sites that give web visitors unknown destinations instead of activities or types of regions. Most people surfing your web site are not going to know, for example, what they'll find in Hosgol, Khenti, or the Gobi - which are major regions of Mongolia I discovered during two consulting projects I did there for their tourism Association and ministry. You be better off to define what type of regions they are and what they have to offer. Use descriptive words that everyone will understand. For example:
Hosgol -
o Mountains
o Lakes
o Fishing
o Horseback Riding
o Hiking
Khenti -
o Steppes
o Rivers
o Fishing
o Horseback & Mt. Biking
o Religious Sites
Gobi -
o Desert
o Camel Riding
o Trekking
o Archeology
You must use descriptive text and compelling words that paint a desirable mental picture.
Summarize your trips in bullets and short headlines and sub- headlines
Use descriptive verbs and compelling words in the body of the text to give substance and details to the headlines and sub-heads.
Effective Tourism Marketing Web Sites -Answer Questions and Concerns
When a prospective tourist is considering a destination, in addition to types of regions and activities, they have additional questions and concerns that must be addressed to earn their visit or booking. The same holds true with Out Bound Booking Agents, but even more so.
Some of these travelers questions and concerns include:
Safety precautions and procedures o How you are going to protect their safety?
o Length of vacation
o Costs
o Difficulty of trip
o Travel options to Ulaan Bataar
o Lodging - hotel, camping or Ger
o Food- vegetarian or special restrictions
o Water - Is it safe?
o Medical emergency/1st aide resources
o Qualifications of staff
o Experience level of company
o Exchange rates & procedures
o Times of year to visit
o Group discounts
o Children - minimum age/experience
o Insurance needs/options
o Cancellation policy/minimums for departure
o In-country transportation & equipment
o Visa requirements
o Inoculations/disease precautions
o language
One of the best ways to deal with all the typical questions you'll get from prospective clients is a Frequently Asked Questions and Answers page - FAQ's. You should also create a pre-written response E-mail that responds to these questions and more. Testimonials and pictures that address these questions are great too.
Successful Tourism Marketing - Motivates prospects to Buy
Remember that: Marketing is the actions and steps to getting prospective and qualified visitors/clients to call or e-mail you.
Selling is the transference of enthusiasm from you to the prospect.
Sales is getting those prospective visitors/clients to feel comfortable and excited enough about your destination/or trip, to give your money and book a trip.
Your tourism web site quickly communicates that region and your tours:
Are fun, safe and secure on the home and subsequent pages
Effectively answer questions and concerns
Uses a blend of testimonials and images of happy visitors (especially celebrities and/or recognized media)
When prospects call or e-mail, they will far more motivated and excited. If you are excited in your spoken and written words too, then making a sale is ten times easier. If you or a staff member can effectively speak the foreign language of your prospect, can be excited about what you are selling and can ask for the booking, it would be better to schedule a phone call with serious prospects at your expense whenever possible. This will radically increase your odds of converting that web site visitor into a paying client.
Travel Web site Samples and Resources
See the following web sites for good use of testimonials, compelling headlines, layout, photos and descriptive text that clearly informs prospects of travel options, sites, nature, activities, etc. How a site looks is important, but it is the words and how they are expressed, that is most important.
Alaskadogsledding.com
california-river-rafting.com
How-to Create Tourism Web Sites that Sell - Guaranteed
Here is one of the best resources to help you define and communicate your most important information to prospective visitors and guests. This will motivate them to call, e-mail and give you a booking: Tourism Marketing Success
This special print or E-book will take you step by step through the process and helps you create effective and profitable Tourism marketing communications for brochures web sites, tradeshow booths, advertising, videos and more.
Tourism Web Site Check List for Success
Web sites are a major part of the marketing success strategy used by international tourism promoters.
Prospective travelers may or may not choose to visit your region or use your tour, based on what they read on your web site - usually just your home page.
Your web site quickly communicates that your destinations and tours are fun, safe and secure.
Your web site effectively answers questions and concerns.
The best place to first communicate safety, security and fun is on your home page, not buried deep in your site.
You must use descriptive text and compelling words that paint a desirable mental picture.
Summarize your trips in bullets and short headlines and sub-headlines
Use descriptive verbs and compelling words in the body of the text to give substance and details to the headlines and sub-heads.
One of the best ways to deal with all the typical questions you'll get from prospective clients is a Frequently Asked Questions and Answers page - FAQ's.
Don't forget that your web site must show up in the top 1 -20 positions of directories and search engines from a relevant key word search. Without this, no matter how well written and laid out your web site is, you will loose out on the majority of prospective clients. Listen to my podcast to learn more about search engine success and more E-marketing strategies for tourism professionals.
Tim Warren is the Host of Travel Business Success Online Radio Training Podcast Show, author of Tourism Marketing Success and founder of Travel Business Strategies. Since 1994, Tim has helped dozens of tourism businesses and destinations just like you with create trade show strategies that help you standout from the crowd, sell more trips and increase arrivals.