This is a great media campaign will give the lungs for

This is a really amazing media campaign, as a result of its effects, amazing and not a Grand concept – for all these fronts — but it's the Holy Spirit impressed about. It does not move, you see immediately if you close at heart. This is an amazing imagination is good evidence of the collaboration can be achieved.

The agency Ogilvy Brazil São Paulo Brazil soccer team (we have two types of football means North Americans: football) is the first soccer team to make organ donation card sport club Recife. As part of an effort to match the patient and the player is shown a huge field, if necessary. Fans unfurled a banner with the message the campaign. Come and get the fans have been setting up organ donor card. As a result of the date, according to the campaign overview:

More than 51,000 organ donation cards and counting.Organ breaking historical records donated has increased 54% year. heart and Recife in corneal transplantation waiting list has been reduced to 0. fans and have made a lifelong commitment between sport club Recife brand. emerged in the campaign to all patients and save lives, including dozens of.

--> Immortal fans, was submitted as an entry in the best integrated promotional campaign is the latest home to Cannes Lions International Festival of creativity, creative communications award of excellence from the promo Lions category for 2012 Grand Prix & activation. Operations to capture the campaign is moving under the watch the video:
Immortal fans already high investment base energizing seizes on the great enthusiasm. It also gives people something that is bigger than yourself to participate in. It is a community-building within the community. Organic, imagination is a huge problem in fashion-Brazil needed for organ transplants from family-resolution. So many donations drive to falter. Try to make the branding continues to fade quickly. Concept, layout, and continued contribution in terms of timing, run-I'm a fan of immortality on all accounts.
Organ donation, as well as all media campaign (not to mention a healthy fear of the crowd a passionate football) a deep-seated cynicism toward the irrational resistance to confess. This project has in mind to strike across all the obstacles. We all hope to learn from the examples.

CannesLions
Keith Liles, travel, music, wine, hiking, poetry, and love just about everything is a freelance writer. He says "Yes" to life actively, Bruce Springsteen and E Street band when asked to tour with phone calls about the exercises.
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