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Thursday, October 17, 2013

How to Get Major League Results From Social Media

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AppId is over the quota
By Louise Julig
Published August 27, 2013

social media case studies The San Francisco Giants have the most engaged fan base in Major League Baseball.

They’re recognized as social media standouts in the sports world.

But as recently as three years ago, they had no cohesive voice on social media and no social media strategy.

The Giants were a traditional organization in a traditional sport. In 2010, when they brought in Bryan Srabian as social media director, they were getting information to fans by broadcasting. Typically this meant holding press conferences and sending out press releases or email blasts.

But then Srabian had an “Aha!” moment. He was reading a book by Chris Brogan and then had a conversation with him on Twitter. “We don’t really talk to our fans at all,” he thought. But they could.

It was time for a new model based on listening and responding. But first they had to find out what fans were saying, and where they were getting their information.

San Francisco Giants fans are ranked the most engaged in Major League Baseball.

Organization: San Francisco Giants

Social Media Handles & Stats:

Highlights:

Ranked Most Engaged Fans in Major League Baseball by TicketCity, as reported in Forbes magazineRoutinely sell out 40,000 tickets for home gamesOpened the AT&T Park @Cafe, the first social media headquarters at a major league ballpark, in June 2013Social Media Night included a “rain globe” giveaway generated from a fan’s idea on social media

Sports teams have a social media advantage in that their customers are already fans. But that advantage is wasted if teams don’t harness the power of their existing community.

The Giants have become fan engagement experts by using hashtags strategically, working with existing fan sources, and listening and responding.

When Srabian started as social media director, there was no cohesive voice for the brand. Multiple Facebook pages had been started by different departments. Hashtags were being used on Twitter, but they weren’t consistent.

To confuse matters, the New York Giants football team had the Twitter handle @Giants, and were using the hashtag #Giants.

Hashtags are important in sports because every game is an event. Most of the conversation is about the event, not directed at the team or brand.

“Unless you come regularly, you know very few people at the game, but you’re still a part of a community. Using a hashtag is a way to bring those people together,” said Srabian.

The San Francisco Giants consolidated their Facebook pages, settled on the @SFGiants Twitter handle and the unifying hashtag #SFGiants.

A unifying hashtag also allows the team to get a better picture of the conversation. And since Facebook is now using hashtags, they will be even more important.

Srabian worked throughout the 2010-2011 season to get fans and the media consistently using the #SFGiants hashtag. “I basically would use that hashtag in every tweet,” Srabian said.

The San Francisco Giants consistently promote the #SFGiants hashtag.

They promoted the hashtag offline on their printed pocket schedule and on the scoreboard. By the end of the season, most fans and the media were using it.

Sometimes hashtags spring up organically from fans, in which case Srabian’s attitude is to be flexible and go with the flow.

That’s what happened last October during the playoffs when the Giants were down three games to one. Pitcher Barry Zito was on the schedule for the next game. A fan started the hashtag #RallyZito which took off until it was trending worldwide.

The #RallyZito hashtag was fan-generated during the 2012 playoffs.

The fan-generated #RallyZito hashtag eventually reached No. 2 in worldwide trending.

Srabian quickly noticed the trend and used the @SFGiants account to promote it, even changing the official avatar for the occasion.

One of the creative Twitter avatars during the Giants' #RallyZito craze.

When Srabian started, he did what he called “auditing the ecosystem” to find out where fans were getting their information. He found some influential bloggers, as well as a fan-run Twitter account that many fans thought was the official account.

Instead of sending cease and desist orders, Srabian reached out to them.

He realized that fans were turning to other sources because they weren’t getting what they wanted from the official team social media. “We have more content and more information than any of them, but if we’re not sharing it, we’re not doing a good job,” he said.

The fan-generated Twitter account was run by a season ticket holder. Srabian approached him and suggested they work together. They gave him access to the stadium and let the relationship evolve as the @SFGiants account ramped up.

The Giants worked with an existing fan Twitter account instead of shutting it down.

Srabian did the same with some influential bloggers, giving them media credentials.

“Our strategy was to have a relationship with them just like traditional media outlets,” he said. “Instead of shutting them down, here’s an interesting way to work with someone who was just basically a fan and wanted to work with us.”

One advantage of working with fan accounts is that they can talk about things the official channel can’t, such as trade rumors and speculations.

Srabian’s ecosystem audit did also uncover a few fake player accounts, which the team shut down.

After establishing the #SFGiants hashtag and determining where fans were getting information, the Giants focused on listening and responding to fans.

“We’re not going to respond to every tweet,” said Srabian, “but we get so much information and intel that every so often we get a lightbulb, something that helps us.”

When the promotion schedule is announced, for example, sometimes a particular promo will spark a conversation.

“You could almost predict which games were going to do well and which ones might need a little help,” from the chatter around promos, said Srabian.

The Giants’ wearable blanket promotion announcement generated buzz on Facebook.

Sometimes an idea takes hold with fans and comes to fruition in unexpected ways. During a pennant game, there was a moment when second baseman Marco Scutaro stood with arms outstretched in the rain. In the off-season a fan commented on the McCovey Chronicles blog that it would be cool to make a rain globe of that moment.

Grant Brisbee of McCovey Chronicles wrote a post, “A simple request of the Giants’ marketing department,” proposing the team make the rain globe a reality.

“We had so many fans asking, ‘Did you see this?’” said Srabian, “that we decided to actually go ahead and make it.”

The rain globe was a giveaway at the recent Social Media Night. “We think we have good ideas, but our fans have great ideas,” Srabian said.

The Giants made a fan’s rain globe idea into a giveaway on social media night.

An MLB.com video shows the idea’s evolution from a fan’s blog comment to the Social Media Night giveaway.

Another way the Giants are engaging fans is with their new @Cafe. It’s a social media cafe at center field with flat screens showing fan tweets and Instagram photos.

But ultimately, “You’ve got to listen more than you react,” on social media, said Srabian. “You can spend all the money you want on software, but just listening to what people say is critical.”

Your Turn

What do you think? How has your favorite sports team used social media? How can you apply the techniques of the San Francisco Giants to your business or event? Include your comments and questions below.

About the Author, Louise Julig

Louise is Social Media Examiner’s case study writer. A freelance writer and former engineer, she has a passion for telling compelling true stories. Follow Louise on Twitter @ThoughtsHappen. Other posts by Louise Julig »

Saturday, September 14, 2013

Selling with social media: a new direction for the business.

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To learn about why you need to rethink the sales process in this social age, I interview Tom Martin for this episode of the Social Media Marketing podcast.

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Tom Martin, author of The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads. His agency is Converse Digital.

Tom shares the concept of painless prospecting and propinquity.

You’ll learn how to succeed in the changing social media sales landscape, and how your business can embrace these new strategies.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Tom believes it’s more about how buyers buy than the way businesses sell. With the Internet, people can hide behind the anonymity of Google search.

You can do all your pre-purchase research without having to talk to a salesperson. You only have to talk to a person once you’ve made a short list of companies you are interested in and want to close the deal.

Buyers use Google search for pre-purchase research.

Today’s buyer prefers this process, as it’s easier and more efficient. With this in mind, companies have to adjust.

In the early days, the power was with the salesperson, but with the knowledge available online today, the power is in the hands of the consumer.

Tom says as a business, you have to stop thinking about how you sell because you don’t really sell anymore. Instead you help buyers make a buying decision. When they make their decision, hopefully it will be in your favor. Although it won’t always be the case.

You’ll discover how your system needs to be set up properly and the approach you need to consider.

If you have a really good product or service, more often than not, you will win the conversion. Most people are turned off by people selling to them. The best way is to show them that you’re willing to help and that you always have their best interests at heart.

Listen to the show to find out more about how the approach to sales has changed.

An example of a business that has embraced new ways to sell

Tom talks about a camera store called Adorama based in New York that he used as a case study in his book, The Invisible Sale. Adorama only has one store, but does business in all 50 US states and 5 countries.

The camera store Adorama is used as a case study in The Invisible Sale.

Adorama has two sides to their business, B2C and B2B. Regardless of which side you look at, they approach it the same way. Their philosophy is to sell by sharing original educational content.

Even though it’s a photography store, they sell more than just cameras. They’ve built a Learning Center that includes Adorama TV, which is one of their huge content pieces. The Learning Center is a treasure trove of educational content.

There is everything from learning how to shoot a photo to discovering the best equipment.

Although their approach is to educate, when you watch one of their videos, you’ll notice easy-to-follow links to products below the video. You’ll find out how they used YouTube to allow people to reach that product.

All products mentioned throughout Adorama's videos are linked below the video for easy access.

In 2010, they saw a general growth curve, mainly due to the educational content they provide.

The moral of the lesson is that if you can make your buyer smarter and better because they are doing business with you, then Tom believes you will succeed in selling more to that buyer.

Listen to the show to hear why Tom relates it to fly-fishing and how it’s the same with modern content marketing.

What is a social agent and why is it important?

Tom describes a social agent as someone who doesn’t necessarily buy from you, but recommends you to a friend or colleague who might buy from you. A lot of the time, social agents can be your most valuable customers that you never do business with. They’re the best customers you’ll have.

You need to draw in your social agents through educational pieces. A relationship is formed with your brand or company when they see value in what you are doing.

You’ll learn how Tom became a huge social agent for Adorama.

Listen to the show to find out the importance of empowering everyone to be a social agent for your company.

In The Invisible Sale, you reveal a process that helps people sell without cold-calling and advertising. Can you explain the process?

Tom calls the process “painless prospecting.” The concept is a spin on inbound marketing. The core difference is that most content and inbound strategies leverage search and keyword optimization.

As more and more businesses discover and deploy keyword optimization and SEO strategies, Tom believes that only so many will win the battle. It’s going to get more competitive and much more difficult.

Whereas painless prospecting is built on the concept of propinquity.

Propinquity is a scientific theory that powers the formation of relationships. It says that if you bump into someone a lot, the higher the likelihood of you touching them more often, reading their content or meeting them in person, the more likely you are to like that person, providing you like them each time you meet.

You need to build your business on the concept of propinquity.

Tom’s painless prospecting philosophy is that you don’t walk away from SEO, but do get off your own blog. You need to think and care more about putting great content on other people’s blogs. Tom advises you to treat every blog as your own. When you put content in these places, they are called Propinquity Points.

You’ll learn how to develop a strategy for this to make sure you stay top of mind.

Tom shares a quick overview of where you can find places to provide content, but there is a whole chapter (Building a Painless Prospecting Platform) in his book where the process is laid out.

Check out the chapter on Building a Painless Prospecting Platform.

If you pay attention to your industry or your prospects’ industry, you can usually sit down and list all the places that your prospective customers congregate online and offline. You’ll learn where these places might be. If you know your industry well enough, you will already know of 7-10 places without thinking. This is your first list.

You’ll discover how social listening software such as Radian6 or Sysomos can be beneficial to finding propinquity points for you.

Sysomos can help you find propinquity points for your business.

Once you find these points, you can create more opportunities for people to stumble across you and your brand. It’s a great way to get a good positive impression.

When you get off your own blog, your buyer doesn’t have to be in active research mode to stumble upon you. They might then click through to your blog and possibly sign up to read it. You’ll learn what can happen if you only stay on your own blog.

You could have people sign up to your blog who weren't in active research mode.

You’ll discover why you do your best content work when you write for someone else.

Tom advises you to write 4 or 5 posts for other blogs, staged over a 2-week period and keep an eye on your Google Analytics to see what happens. You’ll notice that you drive more traffic back to your site.

The more you write for these larger audiences, the bigger your chance of people coming over to your site to check out your content. For every 100 people who read your content somewhere else, around 5% will convert to signups. This is how to build propinquity at a blog base.

Tom is convinced that the way to win today is to get out there and treat yourself like a media empire.

Listen to the show to learn about the invisible component in Tom’s book title.

What marketers should avoid when using content to try to get a sale

Tom says there are two things marketers should avoid. Most people produce content at the wrong level. It’s normally the same single unit of content across their blog and podcast. So most feel that one blog post a week is enough without writing for others.

First you have to think about content creation as an ecosystem. You should never create one piece of content once. You should look for ways to repurpose it or even rechannel it.

Make sure you repurpose your blog content.

You’ll learn about the ways you can turn one piece of content into more content.

Secondly, Tom states that there is a belief, especially among inbounders, that every piece of content needs to have a call to action. Although research proves calls to action get more conversions, Tom doesn’t really believe it. He feels there is still value in pure education.

You need to go out and educate your buyer. Don’t ask or expect anything in return. Tom states that most buyers know how to buy; you shouldn’t need to rely on a call to action for them to have enough confidence to contact you.

Listen to the show to find out why your content should always be of value.

Debra Keirce, a professional artist, asks, “As an artist, sometimes it will take years between contacting potential collectors and receiving a commission or a purchase. Are there specific social media tools that can be used to help develop, encourage and maintain these long-term relationships, so that the leads don’t go cold and people will recommend you to their friends, when at times they are not necessarily looking to buy themselves?”

DebKArt.

This is a great question on how to keep top of mind with prospects who aren’t ready to buy.

The first thing I would recommend is to make sure you listen to this particular podcast for some great ideas. Here are a few examples of what you could do with your business.

Create time-lapse videos that showcase your processesCreate educational piecesBecome the conduit to prospects

When you put yourself in the position of the resource person rather than the salesperson, every time you communicate with prospects, it’s a way to stay top of mind. If, and when, they are ready to buy, they are more likely to come back to you or pass your details on to another prospect. You need to have regular touch points.

You’ll hear an example of what I received from people in the voice talent industry when I was a prospect and how my realtor markets his business using social media.

I hope you find this helpful.

Call in and leave your social media–related questions for us and we may include them in a future show.

Listen to the show to learn more and let us know how this works for you.

Social Media Success Summit 2013

Social Media Success Summit 2013 is a special online conference designed to help you master social media marketing (brought to you by Social Media Examiner).

Social Media Success Summit 2013.

Forty-five of the world’s leading social media pros will show you how. Instructors include Jay Baer (author, Youtility), Chris Brogan (co-author, Impact Equation), Mari Smith (co-author, Facebook Marketing), Michael Stelzner (founder, Social Media Examiner), Mark Schaefer (author, Return on Influence), Jesse Stay (author, Google+ for Dummies), Amy Porterfield (co-author, Facebook Marketing All-in-One for Dummies) and experts from General Electric, Sony, E! Online, Kelly Services and Discovery Channel–just to mention a few. Fully online. Click here to learn more.

We have finalized our brand panels and here are a few killer ones.

Instagram panel with Sony and E! OnlineOnline video panel with Discovery Communications and SalesforcePinterest marketing with Whole Foods and TargetTwitter marketing with GE and American ExpressFacebook marketing with Walmart and NASA

We’ve got some incredible brands that will share what they do with social media. This is just a sample. There is an enormous amount of how-to content.

It’s an online conference, which means you don’t need to travel anywhere. It’s spread over an entire month and it’s live. If you want to learn more about it, be sure to check it out.

Ways to subscribe to the Social Media Marketing podcast:

What do you think? What are your thoughts on selling with social media? Please leave your comments below.

Saturday, June 29, 2013

This is a great media campaign will give the lungs for

This is a really amazing media campaign, as a result of its effects, amazing and not a Grand concept – for all these fronts — but it's the Holy Spirit impressed about. It does not move, you see immediately if you close at heart. This is an amazing imagination is good evidence of the collaboration can be achieved.

The agency Ogilvy Brazil São Paulo Brazil soccer team (we have two types of football means North Americans: football) is the first soccer team to make organ donation card sport club Recife. As part of an effort to match the patient and the player is shown a huge field, if necessary. Fans unfurled a banner with the message the campaign. Come and get the fans have been setting up organ donor card. As a result of the date, according to the campaign overview:

More than 51,000 organ donation cards and counting.Organ breaking historical records donated has increased 54% year. heart and Recife in corneal transplantation waiting list has been reduced to 0. fans and have made a lifelong commitment between sport club Recife brand. emerged in the campaign to all patients and save lives, including dozens of.

--> Immortal fans, was submitted as an entry in the best integrated promotional campaign is the latest home to Cannes Lions International Festival of creativity, creative communications award of excellence from the promo Lions category for 2012 Grand Prix & activation. Operations to capture the campaign is moving under the watch the video:
Immortal fans already high investment base energizing seizes on the great enthusiasm. It also gives people something that is bigger than yourself to participate in. It is a community-building within the community. Organic, imagination is a huge problem in fashion-Brazil needed for organ transplants from family-resolution. So many donations drive to falter. Try to make the branding continues to fade quickly. Concept, layout, and continued contribution in terms of timing, run-I'm a fan of immortality on all accounts.
Organ donation, as well as all media campaign (not to mention a healthy fear of the crowd a passionate football) a deep-seated cynicism toward the irrational resistance to confess. This project has in mind to strike across all the obstacles. We all hope to learn from the examples.

CannesLions

Keith Liles, travel, music, wine, hiking, poetry, and love just about everything is a freelance writer. He says "Yes" to life actively, Bruce Springsteen and E Street band when asked to tour with phone calls about the exercises.
View the original article here

Wednesday, June 12, 2013

The Media Equation: Despite Report of Her Firing, Nikki Finke Is Still Standing

Anybody who has read Nikki Finke’s Deadline Hollywood, an industry Web site, has seen this kind of public execution. It is a specialty of hers, often backed up by a force field that makes it come true regardless of whether it was to begin with.

Except this time the article was written by Sharon Waxman, who runs The Wrap, a competing Web site, and the person who was reportedly being given the gate was none other than Nikki Finke.

“Nikki Finke has been fired from the blog she founded, Deadline Hollywood, and will be leaving the company as soon as this week, multiple individuals with knowledge of the situation have told me,” Ms. Waxman wrote on Sunday, June 2.

But the news was not followed by the sound of Champagne corks popping in the executive suites Ms. Finke had routinely terrorized for one simple reason: it did not turn out to be true. Ms. Waxman, perhaps driven by wish fulfillment, wrote beyond the facts at hand.

Still, the town is enjoying the moment, watching a knife fight between two industry observers and former pals who clearly can’t stand each other. Ms. Finke has the upper hand, with a closely followed site and a long reputation for breaking important industry news, while Ms. Waxman, whose site has struggled, is clearly punching up.

Ms. Waxman’s decision to begin publishing The Wrap in 2009, with backing from Howard Schultz, the chief executive of Starbucks, was viewed by Ms. Finke as an act of betrayal. The sniping has been remarkable, even by Hollywood standards, but the story of Ms. Finke being fired represented a huge escalation.

There is irony in the moment because Ms. Finke is the queen of the ritual sacrifice, having roasted industry leaders like Marc Shmuger of Universal and Ben Silverman of NBC until they caught fire and ended up out of their jobs.

Ms. Finke is erratic but very effective, using old-school tactics to power a new media enterprise. She and her reporters are direct in telling their sources that if scoops go to competitors, a price will be paid, and that if moguls appear at the conference of a competitor, like The Wrap, they can expect to be spanked. The site and its alerts are on the smartphones of most industry executives because Deadline Hollywood covers the industry’s every wiggle fast and ferociously.

As one who sometimes wore out her welcome in mainstream media — she has worked at The Associated Press, Newsweek, The Los Angeles Times and New York Magazine — Ms. Finke found her métier on the Web, where sourcing standards are often thin or nonexistent and the prosecution of journalism is a far less mannered affair.

Ms. Finke’s site was bought four years ago with a great deal of fanfare by Jay Penske, a budding media mogul by way of auto racing.

Mr. Penske, who was eager to add heat and gravitas to a group of marginal entertainment assets, walked into the deal with eyes wide open and has been rewarded with a site that gets significant traffic and advertisements. But he has paid dearly for it, spending a great deal of time trying to sooth Ms. Finke or the targets she has maimed.

Deadline’s dominance over the traditional trade outlets was threatened in 2010 after Janice Min, a New York magazine veteran and longtime editor of Us Weekly, took over another competitor, The Hollywood Reporter. To supplement the publication’s Web site, Ms. Min began producing a visually lush weekly magazine that was very well received. Web traffic and advertising have soared in part because Ms. Min produces much more consumer-oriented entertainment coverage.

In an effort to compete, Mr. Penske bought Variety last year, and what had been a strained relationship between Ms. Finke and Mr. Penske broke out into a very public war. Ms. Finke said Mr. Penske had promised to let her supervise the rebirth of the deteriorating Variety brand, but instead froze her out.

She has been complaining bitterly and sometimes publicly since, including saying in print that Mr. Penske had lied to her. Her frenzy and Mr. Penske’s fatigue in managing same are well-known, but the feud gained visibility because Ms. Finke’s contract, which runs until 2016, allows her an escape that will arrive in 2014. No one knows what the mercurial Ms. Finke might do — clearly not Ms. Waxman, not her boss, and maybe not even Ms. Finke herself.

This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.

Sunday, January 13, 2013

Extending Touch-Based Media Playback to the Windows 8 Desktop, CyberLink Unveils PowerDVD Touch

Taipei, Taiwan—January 9, 2013—At the Consumer Electronics Show in Las Vegas, CyberLink Corp. (5203.TW), an innovative solutions provider for media creativity, will offer special previews of PowerDVD Touch, the premier touch-optimized Microsoft Windows 8 desktop media playback software solution. Blending multi-touch experience and multimedia enjoyment in a superior way, CyberLink PowerDVD Touch now provides the no-compromise, must-have media experience on Windows 8 desktop mode. Now, with both PowerDVD Touch and PowerDVD Mobile, CyberLink offers a complete touch-friendly solution for media playback on the Windows 8 interface, expanding the smooth, intuitive touch experience from modern UI to desktop mode.
“From smartphones to laptops, we see the trend of touch computing dominating the user experience. People expect a tactile experience: they want to interact with their devices by touching their screens,” said Alice H. Chang, CEO of CyberLink. “With this latest addition to the PowerDVD family, our customers are ensured of a consistent, responsive touch-based media playback experience, no matter which device they chose to use.”
PowerDVD Touch offers an advanced multimedia experience for Windows 8 touch-screen users in desktop mode. It supports the most popular and up-to-date video as well as audio formats, including MPEG2, MKV, Blu-ray, DVD, Dolby, DTS, and more.
Availability
Availability initially to OEM customers, PowerDVD Touch will be exclusively previewed during CES at the Las Vegas Hotel & Casino, Suite H477, January 8-11, 2013. Please contact us to arrange a meeting. General availability to all consumers could be expected by the end of this quarter.
About CyberLink
Founded in 1996, CyberLink Corp. is the world’s leading multimedia software company. With over 100 patented technologies that provide a solid foundation on which to continuously revolutionize the way multimedia is experienced, CyberLink’s visionary outlook has allowed the company to grow rapidly. This ultimately led to a record-breaking IPO on the Taiwan Over-the-Counter Exchange (OTC: 5203) in 2000. CyberLink is currently listed on the Taiwan Stock Exchange (ticker symbol: 5203.TW).
CyberLink’s broad portfolio of multimedia applications can be categorized into two main areas: Media Entertainment – PowerDVD being the flagship product in this category, provides the latest in media playback on PCs, across devices in the home network, and on-the-go with portable smart devices; and Media Creation – offers a series of software to create enticing videos & photos, author Blu-ray & DVD discs and more. CyberLink has built strategic partnerships with leading CPU and GPU providers and a solid reputation for delivering high-quality, interoperable, and fast time-to-market solutions that keep our OEM partners from top PC brands on the leading edge. CyberLink's worldwide headquarters are located in Taipei, Taiwan, with regional operations offices in North America, Japan, Europe and Asia-Pacific. The company has 700 employees worldwide, with more than 500 engineers in product design and development.
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Press Contacts:
Corporate: Stacy Chang at press@cyberlink.com or by phone at: +886-2-8667-1298, ext. 2151
CyberLink Japan: Akiko Iwasaki at contact_pr_jpn@cyberlink.com or by phone at: +81-3-5875-6650
CyberLink USA: Amy Peterson at cyberlink@famapr.com or by phone at +1-617-986-5026
Germany: Volker Maxisch at contact_pr_deu@cyberlink.com or by phone: +31-43-306-0797
France: Hervé Delemarre at contact_pr_fr@cyberlink.com or by phone: +33 (0) 1-4110-4111
United Kingdom: Maggie Zaboura at contact_pr_uk@cyberlink.com or by phone: +44-1491-639-172

Friday, July 6, 2012

Social media FTW: Mayo Clinic offers early access for journalists and bloggers in health news

Recently launched "Mayo Clinic News Network" is billed as multimedia source for journalists, health science and research of information: http://newsnetwork.mayoclinic.org

No cost, password-protected site for journalists offers the latest medical news, video, graphics, and links to background, interviews, animation experts and patient. Journalists from TV, radio, newspapers, Blogsand mobile platforms are invited to visit our website http://newsnetwork.mayoclinic.org and register. Pending approval, you will have access to this rich source of multimedia content.

Equipped with high quality video from the Mayo Clinic about CasesBlog 2-3 times a month, and after some brief account recorded and applied for access. I'll let you know if a medical blog with 7 million page views qualify for access to Mayo Clinic news network or not (update: the application has been approved).

The ACP's flagship magazine, Annals of Internal Medicine, already includes medical bloggers in their press release embargo before each new number.

The ACP internist site took a step further and includes guest post by hand doctor blogger (disclaimer: I'm one of the authors selected). Many of the posts are very interesting and cover a wide range of topics. You can see it here: http://blog.acpinternist.org

Congratulations to the ACP editor Ryan DuBosar, who is leading the medical initiative blog there: http://blog.acpinternist.org/2012/05/qd-news-every-day-nearly-1-in-8-doctors.html

View the original article here

Social media FTW: Mayo Clinic offers early access for journalists and bloggers in health news

Recently launched "Mayo Clinic News Network" is billed as multimedia source for journalists, health science and research of information: http://newsnetwork.mayoclinic.org

The ACP's flagship magazine, Annals of Internal Medicine, already includes medical bloggers in their press release embargo before each new number.

Congratulations to the ACP editor Ryan DuBosar, who is leading the medical initiative blog there: http://blog.acpinternist.org/2012/05/qd-news-every-day-nearly-1-in-8-doctors.html

View the original article here

Healthcare social media #HCSM - top articles

AppId is over the quota
AppId is over the quota

Here are my suggestions for some of the top articles related to healthcare social media in the past 2 weeks:

Social media “likes” healthcare: From marketing to social business. Social media and health care: opportunities and obstacles - PWC 2012 report, free download http://goo.gl/GtSgE

8 Chrome Extensions that Make Blogging Easier http://goo.gl/fFKye

"News Squares" for Chrome is a new visual RSS reader http://goo.gl/ZgO7Z

CDC Social Media Guidelines and Best Practices http://goo.gl/Sw0n - Twitter guide updated in Feb 2012.

"20 Days to High-Quality, Engaged Twitter Following (in just 20 minutes a day)" http://goo.gl/8T0xL - Mixed bag of advice, some good tips

There is an allergy/immunology wiki: "AI notes" http://goo.gl/Qt1iE - Not sure who's behind it, looks useful.

Medicine, Social Media and Clinical Excellence. Let’s do it. http://goo.gl/WgRDw -- Here is one of my related blog posts: Doctors are natural communicators - social media is extension of what they do every day http://goo.gl/2FzQb

Study: There is a kernel of truth to the popular term "Facebook stalking". Introducing new terms (to me) such as: cyber obsessional pursuit (COP) and obsessive relational pursuit (ORI), which are categories of cyberstalking and stalking, resulting in three factors: Covert Provocation, Public Harassment, and Venting. http://goo.gl/sgVys

How to find RSS feeds for Twitter accounts, Facebook pages, YouTube, other SoMe sites http://goo.gl/Q6tNg

Fake tweet stops Nashville doctor's lecture, plans for cruise http://goo.gl/Lj0mO

How to Create Your Own Website using Blogger - Step-by-Step Guide for Physicians http://goo.gl/tCd37

Science blogging and self-promotion? http://goo.gl/yGUqS

How To Deal With Information Overload http://goo.gl/h4CmL and http://goo.gl/wDv5

The articles were selected from my Twitter and Google Reader streams. Please feel free to send suggestions for articles to allergycases@gmail.com and you will receive acknowledgement in the next edition of this publication.